Data-driven Operations (iii) Customer value metrics

3, &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Customer Value Index

Here need to explain, the full text of the Web site analysis indicators are also obtained through micro-blog, 211.html "> think the classification is more clear and comprehensive, so the use of the original indicators to show their appreciation." On this basis, I have redefined certain indicators.

As shown in the figure above:

We need to calculate, analyze and evaluate the value of the customer. In order to the whole station customer value has a comprehensive and meticulous understanding.

Once again we saw the cost of acquiring the unit user and the sales conversion rate.

At the same time, we more detailed to the existing users of new and old user segmentation, accounted for, acquisition cost, customer unit price and other indicators were calculated.

However, as mentioned in (b), we also need to introduce other data, such as different regions, different commodity categories, seasonal time, consumption amount, gross profit contribution, and so on, the new and old users of the consumption characteristics of the statistical analysis. So, can be very good grasp of the consumption characteristics of two groups of users, so that targeted organization of online sales of goods, and also can guide EDM precision marketing, for two different types of users to customize the EDM mail content and delivery time, thereby improving the EDM conversion rate.

(To be continued)