Data fights highlight the "butt-decision head" law

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Data fights are a protracted problem. The 2008 Beijing Olympic Games just came to a curtain, four portals staged an Olympic channel flow first dispute. Sina, Sohu, NetEase, Tencent, have selected a number of third-party monitoring research institutions of the Olympic monitoring data, announced their own during the Olympic Games during the flow and a number of performance than competitors, guaranteed first. The same competition, the result is that everyone is "champion", in the end is the four major portals of the self-play, or third-party data out of the problem?

According to analysis, "each site needs to say things, will take their own favorable local data." Most of this data is purchased from a third-party monitoring agency. "Do not even exclude individual monitoring agencies, in the increasingly fierce data monitoring market competition, one-sided, subjective and isolated release and interpretation of data."

Its core is the domestic data industry confusion, industry standards have not yet formed, leading to a lot of authoritative data is unreliable. The data unreliable phenomenon is related to the whole environment of domestic internet and the integrity environment of a wider scope. From the perspective of the development of Internet industry, network advertising is the main revenue of many websites, and according to the practice of advertising industry, the media in the advertising process is the need to provide third-party data to the advertising company or advertisers (including media value assessment and advertising effectiveness evaluation) There are some special "PR data" in the country. Pseudo third party agency ", these institutions have played a" better than nothing "role in the Internet industry, where there is a serious lack of third-party data, and advertisers are ignorant of the market environment, but as China's internet third-party data market matures, such institutions will eventually be abandoned by the market-because advertising companies and advertisers have become increasingly mature, Nanguo in the third party data organization the days ahead will be getting worse.

This reminds me of a recent chat between friends, the author innocently asked: "Why a price is only 3." 6 Yuan, the net (institutions) to purchase more than 50 times the new shares, the securities company said no purchase value. And another price to reach 21 yuan, the net purchase only 7 times times the new shares, the securities companies are highly recommended to retail investors? "My friend laughed and said," It's the butt that decides your head. ”

Then the author again and again on some difficult to understand questions to ask, the friend all with "butt decision head" answer.

It is no wonder that different organizations represent different groups of interests. Only in the era of everyone, even the data can not believe, we can still believe what?