Data fusion in Internet thinking

The term "internet thinking" is not the first time in the Internet industry, but in the November 3, 2013 CCTV "news broadcast" headlines, in a thematic way to emphasize the "internet thinking", so that the concept of the Internet industry outside the place more popular.

such as the beef brisket, three squirrels and millet mobile phones, such as the rapid development of the Internet brand in the past two years, no one is using the "internet thinking" to put users in the first place. And the user-oriented thinking has also prompted the user experience to achieve the ultimate.

The ultimate user experience starts with the details, and every detail makes sense to the user. This perception tends to exceed user expectations and bring surprises to users, thus quickly gaining the user's trust by using the Internet as a way of thinking.

So what is "internet thinking"? Opinions are opinions.

There is no accurate explanation of this concept on the web, some friends in the industry have given such a definition: In the Internet, large data, cloud computing and other scientific and technological development in the context of the market, to the user, the product, the enterprise value chain and even the entire business ecosystem to re-examine the way of thinking.

The simple summary can be summed up as follows:

1, the user is supreme: User-centric, pay attention to the user experience

2, platform thinking: an open mind to integrate the industrial chain, to achieve cooperation and mutual win

3. Cross-border thinking: Expand the field to maximize value

The word "Big data" is also mentioned countless times in the past year. Although there is no uniform definition and standard for "big data". However, the industry has reached a consensus on the 4V features of large data, namely mass (Volume), diversity (produced), rapidity (Velocity), and value. But in fact, for a single enterprise to realize the value of data, the mass of data and the diversity of data is still far from enough!

At present, most of the data form is single and small, there are some different types of data are trying to fuse, but there are many problems in the process, so why not try to use the Internet thinking to do data fusion?

The internet has already entered the 2.0 era, the Internet data mainly from the user in the day-to-day activities of the accumulation of anonymous data, the use of data can bring many benefits to users, this part of the accumulation and use of data did not put the user in the first place, resulting in a certain aversion to users.

In the process of data accumulation, the Internet thinking should be used to actively prompt the user whether to open dnt (does not Track) protocol, and in the process of data application, judge the users ' aversion to the application products and scenes, and adjust the frequency moderately. For example, users want to better use the data to enjoy the service, but do not want this service too frequent, according to the user of the service operation, such as the user in advance of the investigation, click the Close button, service tag to moderate adjustments.

The platform of the Internet thinking is to open, share, win together the thinking. The model of the platform is most likely to be neutral to create a multi-subject and mutually beneficial data industry chain. In the process of data accumulation, different application scenarios accumulate different anonymous data of the same user, and this part of the data is dispersed to the enterprises that provide different services. With the platform of thinking, the integration of users in the virtual game Preferences settings, network shopping browsing information, order records and other data, improve the same user behavior preference in the network portrait.

Of course, the difference in data accumulation leads to the different values produced by the final data. The biggest advantage of the Internet is that it can accurately record the anonymous data generated by users and can better integrate data from different scenarios. Offline retail industry in the years of operation, accumulated a wealth of user order data, this part of the data seems to be more isolated, if it can be combined with the data on the Internet, the resulting value is still a lot of imagination space. The cross-border thinking of the internet can be spread out in the scene and extend, and the data of different ways will be fused to give full play to the potential value of the respective data.

In the Internet thinking, the data originates from the user and serves the user. The user produces the data distributes in each scene, the entire process, first needs to fix the user, lets the user fully understand and can the initiative approbate. Only the first step to achieve, after the data fusion is to make the entire service more quality. As a result, the complete data generates additional value and ultimately feeds back to the user.

Large data companies such as Yili are trying to make data fusion while ensuring the privacy of their users, and they believe that data fusion, while not fast to achieve value in the short term, will certainly have more big data applications in the future as long as the data is converging.

One day in the future, you try to wear a Jack Jones coat at the mall, but you don't buy it because of the price problem. On the Internet you see the same coat through your customized advertising bit push, you click on the ad to find out, you will be pleasantly surprised to discover, landing page unexpectedly is your appropriate size and easy to buy extra 100 coupons!

The use of the Internet, data fusion, the data industry chain in different channels of data integration, and ultimately the product or service to provide users, so as to better improve the user's Internet experience.

(Editor: Lu Guang)