Data kills people: Don't trust web data too much

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Site data analysis is part of the SEO work, but also every seoer must master a good skill, we also know that the usual data analysis is usually through the webmaster tools to statistical analysis, it can be said that data analysis cannot leave these tools, but also because of over-reliance on and trust these tools, caused many seoer by the website data "kill".

Webmaster tools can help us analyze the site data is indeed true, but does not mean that we have to fully believe that these tools to analyze the results, the following through the author's experience to tell you, which site data should not be too believe.

First: The number of pages included

Included in the proportion (Baidu included the page/Site Total page) is a measure of SEO work is an important indicator of good or bad, so seoer are very attached to the number of collection, and now we are generally the number of inquiries collected through the site syntax or webmaster tools to view, but these data is really accurate? In the author's opinion, In fact, the data analysed by these methods are not entirely accurate, for two reasons:

(1) Baidu does not recognize site syntax can be authoritative, accurate reflection of the number, site syntax will often appear errors, this is also Baidu warned you webmaster.

(2) Baidu for some of the included page is only included, but has not been released from the database, so that the number of inaccurate, many times we copy the topic of the article in, will find that Baidu can show there is our site, but the article URL copied in but found that the page can not find, such a situation will often occur, Especially the new station, so the number should not be too much to believe.

Suggestion: Baidu Webmaster platform is actually quite authoritative, the most important it is not just to count the number, if we want to know, you can refer to the Baidu Webmaster platform in the "Baidu Index", index is used to express the curve, you can through the curve of the rise and fall to probably understand the fluctuations included.

Second: The number of external chains

Outside the chain for the emperor, Seoer very much believe that this theory, so the external chain also attaches special importance, but the emphasis is often on the number of the chain rather than the quality of the chain. Therefore, the daily use of domain and webmaster tools to query the number of chains outside the chain becomes seoer daily necessary work. But the number of chain and the number of included, is not reliable, first domain syntax and site syntax is not recognized by Baidu, Domain grammar is actually just query the relevant domain of the site rather than the outside of the chain, like the following figure:

Check out the chain of this site:

But it shows this:

Can be on the map and there is no query on the outside of the site chain, but still appear in the domain results, see such a result, you still dare to believe in domain statistics out of the data?

Suggestions: or more to Baidu Webmaster platform it, after all, Baidu out of this tool is not white out, but also to see the previous in domain can not find anchor text links, so that more accurately see the number of chain. Of course, the author here or advise everyone, outside the chain quantity is not the most important, quality is, do not pay attention to and outside the chain quantity, should put the mind on how to build high-quality external chain to go.

Third: Tangled Baidu snapshot

Baidu snapshots often let seoer life as dead, why? When Baidu began to have a small update, Baidu snapshots came to a lunatic, and sometimes back to the file, sometimes stagnant, and even occasionally occur Baidu snapshot show home! These changes make seoer nervous, they fear that the snapshot is not normal will be the site is the precursor to the right to fall. In fact, this worry is superfluous, the reason is that Baidu has a huge database, which stores countless snapshots of the site, when the Baidu update or site space instability, Baidu database may not be updated in time, it will be a snapshot of the file or stagnation situation. But do not need to worry, as long as the normal way to continue to update every day, such as Baidu Recovery, snapshots will return soon.

Recommendation: Baidu Snapshot back file This situation, we said above that as long as the normal state to update the site every day, basically can let the snapshot back, if you still don't trust also can go to complain about Baidu snapshots, but do not frequent complaints oh, or the Niang a unhappy, to abuse your site!

Data analysis is important, but can not rely entirely on webmaster tools or Baidu Search syntax to come to the results, should be in the bottom of the heart, and do not need to pay attention to the site's data, otherwise the data will often kill you. This article by www.bjyyghpt.com Original, hope to reprint friend adds a link, thanks everybody support!