Data mining platform for their own site

Abstract: In the tide of the Internet, many enterprises have launched their own website construction, launched their own network marketing strategy, especially some e-commerce companies, may have many of these feelings, their website marketing platform layout, the more Go before, feel

In the tide of the network, many enterprises have started their own website construction, start their own network marketing strategy, especially some e-commerce companies, may have many of these feelings, their website marketing platform layout started, the more forward , Feel more at a loss, I do not know where the future profitability. That is to do the more, the more often the more panic psychology did not end. Why is not it?

Look at the author's guess right ah: that is, companies often feel that the network is not like the entity, feel unable to control their own, precisely because they feel can not predict the control, small scale, okay, a bit of scale, to a large extent, too much Uncertain factors. Here, I believe that the company's network marketing, we must understand how to analyze the market from the data, make their own decisions based on reliable information and data, from the vast network of gold found through data analysis.

Data mining platform for their own site

In their own website after the completion of the construction, corporate network marketing to understand from the first site to find useful information, in-depth and thorough analysis of the relevant data. For example, where is the traffic from your site? Is it from search engines or from links to other forums, or from which platform? Do visitors visit those pages, and do the pages with the most visits How much is the traffic conversion rate of your website? The hottest thing to sell, and then analyze why these things sell more than others. From the data we visit and deal with on these websites, we find useful information about our website operations and provide strong data support for our company's decisions. Therefore, we find the data, but also accurate analysis of the data, come to accurate conclusions.

Website external data mining

This is a bit like a market research, but network marketing, we can use a variety of ways to collect data, such as their own customer's call back information data analysis, website customer comments and comments, or ask a professional consulting firm to investigate, Or buy some of their research data, of course, is to find the authority of the organization. Of course, the easiest and most reliable data we can get by the correct method, such as our own company's telephone return and message evaluation, can pre-list a detailed preparation for visit items, a detailed understanding of the customer's condition, And through the keyword screening method, access to accurate marketing and operations, and timely take corresponding measures.

Fishbone pattern analysis

We have first-hand data, from these data obtained useful information, often these sites will be involved in all aspects of these data, we must learn to sort out these information and conclusions. We can use the fishbone diagram of all these information and solutions to string together, so that these data and information at a glance for the company's decision-making services. We sort out some of the most critical points in our online marketing, and then analyze the problem from the leaf to the leaf to form a fishbone diagram. For some details, we are assigned to the relevant departments, so that they in-depth analysis, so one layer after another, get reliable conclusions from the data.

In-depth detailed analysis

Details like leaves, is a website to get the nutrition of the most direct tree things, such as the site of the off product links, we on the one hand from the local data to understand the quality of their products for their own company to provide quality control Information, on the other hand, also makes it easy to understand how users are using their company's products. For example, we can extract the properties of maintenance products, models, size, date of purchase, etc., for some of the more vulnerable to bad products, we can combine the cost analysis should extend the warranty period, so that users are more satisfied with their products.

In today's information age, there is gold in the data, especially in corporate network marketing. With a wealth of data access, with the right data analytics, we can be more confident and proactive in our online marketing strategy. A step by step to collect data, serious analysis of the data, it should be said that the Internet business in an invincible position of a very important factor.