Data security has become an important factor affecting consumer appetite for shopping

Beijing Business Daily (Reporter Li Du Lu Yishan) http://www.aliyun.com/zixun/aggregation/4782.html "> Data security has become an important factor affecting consumer appetite for shopping. A recent report shows that in a total of 2000 Among the respondents, 35% of US consumers said they would no longer go to the retailer to consume if the data was leaked, and 22% of consumers said that once the data was leaked, the willingness to go shopping in the store reduce.

Only 13% of consumers feel credit card is very safe, 33% of consumers said that security, and 22% of consumers revealed the level of credit card security concerns, and even 7% of consumers expect credit card information will be hacked.

Data information involves the user a number of privacy, information exposure once easily lead criminals to use theft data fraud, thus protecting data security retailers compulsory. During the Christmas shopping season last year, the United States major chain retailer Target and Neiman Marcus has been a hacker attack, resulting in credit card information was leaked. Target received the most damage in the attack, with 40 million consumer credit card data being exposed. Despite the fact that Target later published a long, apologetic letter to consumers and proposed a 10% discount on his shopping strategy, the company's reputation remains impaired and consumers claim more than $ 5 million.