Data will be the benchmark for next wave of innovation

According to foreign media reports, CIBC estimates that new information will be generated 50 times faster than it is now in the next ten years. The world's leading market research firm IDC also believes that the global data volume will grow 44 times between 2009 and 2020. Mobile is one of the main drivers of data explosion.

The iPhone, introduced by Apple six years ago, has revolutionized the electronics industry. The iPhone has opened up a whole new era in which both software design and hardware design have become the eternal concept of the world of technology.

Many believe the data could be the benchmark for guiding the next wave of innovation.

BI Intelligence published a report on big data and mobile, defined big data, analyzed the relationship between mobile and big data, analyzed the potential, practical applications and pitfalls of big data, and explained the process of data collection , Answered some of the most common questions about big data and mobile.

Regarding the relationship between big data and mobile, BI Intelligence states in its report:

First, big data needs a clear definition: Big data is currently defined as a dataset that satisfies three V attributes, namely Volume, Variety, and Velocity. But big data goes beyond these attributes, said Kipp Jones, vice president of product at Skyhook: "I think big data has at least a fourth V property, which is Value." To make the data worthy of value , It must be efficiently captured and stored. Then someone must manage the data, analyze the data, and extract the value from it. No amount of data, if any, is useless.

Big Data and Mobile: While big data spans multiple industries, it has the closest relationship with mobile. Moving big data is more than just a feature of smartphone penetration and consumer usage patterns. Various applications and services running in the background also produce large amounts of data. From a technical point of view, it does not make much difference from the data created using traditional web pages. The only difference is that consumers will create more data as we move our behavior to digital channels and leave the data trajectory of behavior. Even when we did not use cell phones, we were still creating data.

Large amounts of data will be created: IDC estimates that by 2020, the amount of data will soar from 2.7ZB in 2012 to 35ZB. Networked mobile devices play an important role in this. Not only will shipments and penetration of mobile devices increase, but as processor power increases, memory increases, network speed increases, and application ecosystems grow, users' usage of mobile devices will also increase.

These data can and will certainly be used by consumers in a variety of ways: Big data apps appear to be endless as many personal consumers and business users begin to migrate to the digital and mobile space. Mobile big data can be used for a variety of purposes, but it is often used for the optimization and personalization of mobile services. Another area where there is tremendous potential for growth is mobile advertising.