Dating sites will enter the running phase

Source: Internet
Author: User
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The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

After all, just out of this dating market, so I went to the first day to Lily Nets Tian Fan Award for exchanges, the former opponents, today's friends. And his communication, let me more out of the original mode of thinking, from an industry to see.

Overall: Marriage dating site, earning is hard money!

Marriage dating site, after the "passionate friends" and other non-serious friends of the cognition, can be said that the current marriage dating has reached a user to accept the process. Users have been able to distinguish between what is a serious friend and what is dating. It can be said that after the previous two years of market dating cultivation, has gradually received the user's acceptance.

Although we all know that the user market for love and marriage is very large, but from the user market to the profit market, if the film city planning income, this issue, we are actively trying. Now the income model of dating sites is roughly the following:

Network advertising mode, membership income model, member value-added product charging mode, member wireless value-added service charging mode, senior marriage headhunting model, membership fee activity mode. These are the models that will be the future scale of income, no one can predict that the model will achieve the final success.

Considering the characteristics of love and marriage services, users are one-time consumption, and users in the site life cycle is limited, the better the service, their life cycle is shorter. How to excavate the maximum value of the user in the shortest time, this is put in the marriage dating website, at this stage must consider the question. Instead of being like other Internet services, first accumulate a large number of users and then slowly consider how to transform the problem. So it can be understood that today's dating sites are more like traditional business.

Enter the runner, I most optimistic, have the following several contestants, I based on personal understanding to do some simple analysis, everyone right when I Randachen:

Marry5 married my net

Founder: Wu Haomin

Marketing channels: MSN, SOHU, interconnected stars and so on, there are several large-scale cooperation is underway.

Comment on: The profitability is very strong, the resource advantage is obvious, the conformity ability is good, the overall operation ability is strong. But the single charge products, the profit model thinking on the lack of focus on the business is a little short, always feel that the team lacks a special understanding of marriage and dating people.

Baihe Lily Net

Founder: Fanjiang

Marketing channels: Beijing television, "Love" magazine and other partners;

Comments: The overall strength of the comparative average, the profit model of thinking more detailed and clear. Thinking about the profit model, consider carefully and deeply. The team is more mature, the team size is also more ideal. Because of the lack of wireless team experience, so in the marriage and love sites and wireless value-added services in the combination, may be their shortcomings.

LOVE21CN century Jia Yuan

Founder: Little Dragon Girl

Marketing channels: SINA, MSN, TOM, the internet star, Hubei satellite TV and other partners.

Comments: Focus is their biggest feature, embodies the leader of the Enterprise of Little Dragon woman body, but because the Dragon woman does not have the management experience of enterprise, this will become the century good edge can go farther the biggest question mark. In addition, Century Jiayuan in the profit model of thinking, charging product expansion, and even profitability is the current century Jia margin the biggest difficulties.

96333 Cherish (China Dating Center):

Organizer: Lisong

Marketing Channel: Not clear

    Advantages: The earliest marriage dating site in South China, has a certain user and brand base. They may be the first to consider the income of the site, the accumulation of time in this area is relatively long, the experience is relatively rich, and truly the marriage site to become a traditional business model. But they in the brand and marketing channels, obviously with the front three have a certain gap.

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