David Beckham helps China car rental cloud strategy to boost new life of Chinese cars

June 23, 2013, the Shenzhou car rental and David Beckham announced jointly signed a cooperation agreement between the two sides to open the Shenzhou car rental cloud strategy to promote the fashion, technology, green Chinese car new life. Beckham is an international football superstar and fashion pioneer, as the British "National Treasure Class" figure, Beckham because of his wisdom, health, fashion, the image of world-renowned. The signing of the China car rental, Beckham this year May 16 announced the retirement, the world's first business cooperation. China car rental After five years of rapid development, has been in the Chinese car rental industry's absolute leading position. Shenzhou Car Rental not only in the fleet size, network coverage, brand awareness and other indicators are far ahead of rivals, but also in April this year to introduce the global car rental industry leading brand-the United States Hertz Company's strategic investment and comprehensive business cooperation. The cloud strategy of China car rental, will be the company's future five years of development of the Action Program, implementation of technology research and development, product design and service optimization of all aspects. The core of the cloud strategy of the Shenzhou car rental with "cloud concept" and "cloud technology" as the basis, through large-scale procurement of vehicles and the laying of intensive service outlets, the establishment of a rich pool of resources, the use of High-tech means to fully share vehicle resources, so as to provide customers with "anytime, anywhere, on-demand, simple and convenient" car experience. According to Cloud strategy, the Shenzhou car rental will provide individual customers with a wealth of diversified models and convenient and enjoyable car rental experience, for enterprise customers to provide one-stop, low-cost vehicle solutions and improve the use of car management reports, to create a new trend of Chinese personal and business vehicles. Nearly 1 billion people in China will have a driver's license in the next 10-15 years, according to authorities. And China's road resources will only carry about 300 million vehicles, which means that there will be nearly 700 million have no car "family", at the same time, road congestion, limit restrictions on the limits of the decision can not be each enterprise and individual car purchase. And from the perspective of efficient and economical, there is no need for everyone to buy their own cars. With the advent of the large data age, the consumption concept of car sharing will become an inevitable trend. "The reality of resource scarcity and the development of information technology jointly promote the advent of China's auto-sharing," said Mr Lu Zhengyao, chairman and CEO of the Chinese car Rental board. "The strategy of leasing a car through centralized procurement, resource sharing and effective management has greatly reduced the cost of vehicles and improved the convenience of vehicles." We are very happy with David? Mr. Beckham is in deep cooperation to promote the China car rental cloud strategy. "As a partner, David Beckham said:" The Chinese car rental launched the cloud strategy, advocating resource sharing, on demand, integration technology, fashion concept, leading the new life of China's cars, I am very happy to join in, and actively promote and advocate. "The cloud is changing people's lives and bringing change to the world," said Lvben, a professor at the Chinese Academy of Social Sciences and a leading network economic expert. "The China car rental cloud Strategy is the application of cloud computing in the automotive industry, will fundamentally affect the Chinese people's car consumption habits, the individual, business and society Insiders say that GodThe state car rental cloud strategy is the China car rental thick thin hair, committed to the future development of a new starting point, through the implementation of cloud strategy, Shenzhou car rental will start from a price-oriented car rental company to become a forward-looking, provide a full range of vehicle solutions service brand. Beckham retired after the transformation, will also be rid of the "bondage" of football, give full play to the advantages of its fashion pioneer, opened a new career chapter, and to this as a starting point to a higher future. About Shenzhou Car Rental China was founded in September 2007, headquartered in Beijing. As China's leading car rental service provider, Shenzhou Car rental actively learn from the successful international car rental model, and combined with the Chinese customer's consumption habits, to provide customers with short rental, long rental and financial leasing and other specialized car rental services, as well as national rescue, off-site return car and other perfect supporting services. As of March 2013, the Shenzhou rental car in the domestic 66 major cities and 52 major airports have nearly 700 car rental outlets, service personal customers million, corporate customers near million, is currently China's largest nationwide large-scale chain car rental enterprises. Since its inception, the Shenzhou car has been unanimously recognized by customers and the community wide acclaim. 2008, the company became the 29th Olympic Games car rental service provider, 2008 company was evaluated "Chinese entrepreneur" "21st Century Future Star" Enterprise, 2009 company, "Forbes" Chinese version of "China Potential Enterprise List", 2010 company was rated "new wealth" "the most growth potential business model", China net "the Best car Rental Service Award of the Year", 2011 the company was evaluated Harvard "Business Review" "management Action Award" gold, the Chinese brand Festival "best Service Award" brand China, "fashion tourism" "China travel" best Car rental company Award, selected "2012 Deloitte Asia Pacific High Growth Company 500", And in China's Ministry of Industry launched the third "China Brand Strength Index" evaluation ranked top of the line, become the car rental services in the field of consumers the most reliable brand. According to a survey by the third party, Roland Berger, the China car rental is currently the most recognized car leasing service provider, and in the fleet size, network coverage, market share and business income and other operational and financial indicators, are in the Chinese auto rental industry's absolute leadership position. The shareholders of the Shenzhou leasing company include Lenovo Holdings Limited (Legend Holdings Ltd., referred to as "Lenovo Holdings"), the US Warburg Pincus Investment Group (Warburg Pincus, "Warburg Pincus Investment") and Hertz (The Hertz Corporation, Nyse:htz, referred to as "Hertz" and other world-renowned enterprises and funds. About Beckham-Robert Joseph Beckham (David Robert Joseph Beckham,1975, May 2), former England captain, who played for Manchester United, Real Madrid, AC Milan, Los Angeles Galaxy, Germain and other big clubs, had a career in footballThe 19 champions, the first England player to win the championship in the four major leagues in Europe and the United States, have won the World Footballer of the Year in 1999 and 2001. Because of its achievements in football, known as the British "national Treasures" figures, David Beckham as the 2008 London Olympic Image Ambassador, successfully promoted to the world of London. Beckham's reputation for diligence, wisdom, health and fashion is worldwide. He has also been a spokesperson for several companies such as Nike, Adidas, PepsiCo and Armani. March 2013, Beckham officially served as China's youth football development and the image of the Premier League ambassador. On the May 16, 2013, David Beckham ended his career as a player with great attention, and his green journey was legendary and glorious.