Davos is located on the top of snow-capped mountains, away from the hustle and bustle of big cities. With the New World Economic Forum held here, the town has once again become the focus of the world's attention. It is hoped that in the second 10 years of the new century, political and business people can point to the path of growth for the next ten years. "Debt development" as in previous years, the forum organizers will issue a global economic Outlook report before the start of the annual session of the World Economic Forum. This year's report, which is in collaboration with McKinsey, is one of the core ideas that the global need to raise $100 trillion trillion in debt over the next decade is enough to support a "decade of growth". For the next decade, the world needs to word the path of debt development over the past decade. Up to now, the global bond market is about $109 trillion trillion, adding $100 trillion trillion in bonds over the next decade means the market is nearly doubling. In 2000, the global bond market was 57 trillion dollars in size. The bond market has doubled in the past decade. The question is whether, if history repeats itself, the debt crisis of a few years ago will repeat itself. In the absence of fundamental changes in the global bond market governance structure, the scale of credit continues to swell sharply, with the consequences still fraught with uncertainty. "Endogenous demand," says Mark Sperman, head of global strategic consulting at Essen, said: "The growth of the past decade has been driven by borrowing, but this decade is over." "According to Spellman's bold idea, there are three sources of global economic growth over the next decade." The primary source is the ageing of the population. This "major social problem" in the eyes of others is a significant development opportunity in Spellman. Many industries will gain unprecedented growth, such as the medical and tourism industries. More importantly, the innovation of many financial products will be born, which is enough to pull a few percentage points of growth in the next few years. In addition, spellman that shortages of raw materials will also spark innovation and boost economic growth. In Spellman's view, this endogenous shortage will create endogenous growth, new energy, new electric cars and a series of emerging industries will be the driving force for economic growth. Spellman also believes that the progress of information technology will build a further work for global growth. In the computer field, cloud computing, speeding broadband, robotics, remote sensing and a series of technologies are undergoing a qualitative breakthrough. In addition to the growth of the information technology industry itself, it is more important that its industrial applications will drive the mechanical and chemical industry, public services, transportation and logistics, consumer goods and even education, a range of sectors of the growth, which will be a powerful engine to promote world economic growth. In addition to the macro-economic theories put forward by the experts, "emerging market theory" may find a new way of economic growth in the microeconomic field, from the realistic choice of the enterprise's development in the next ten years. Before he got up to go to Davos, Unilever chief executive Polman told the world about his strategy for the next ten years. The answer, Polman, is that developing countries will be the source of growth momentum for Unilever's next decade. In the hairAs the national market approaches saturation, the development gap between developing and developed countries alone will suffice to create an unprecedented impetus for global economic growth. Unilever has already tasted the sweetness that 80% of its global sales growth in 2010 came from developing countries. Emerging markets and developing countries are becoming a source of global value creation.
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