Day to day as the first brand value of billions of things online brand

Source: Internet
Author: User
Keywords Shun Cheng
Tags .net asset consumer create global rankings group haier haier group
China's most valuable brand list released on the day of the first brand value of billions of things networking brand October 13, 2013 (19th) China's most valuable brand list in Paris, France unveiled. Haier Group under the Independent brand day by 12.066 billion Yuan brand value finalists the list, become the first brand value of more than tens of billions of things online brand. China's most valuable brand list Yureifu global rankings information Group and Beijing famous brand Asset Appraisal Co., Ltd. jointly studied and released, is the first time in China's consumer industry, but also the longest duration of a brand value list. The brand value of the listed companies has increased significantly this year, and the first time the list of Internet brands has become a major attraction. The traditional era of a brand growth needs more than 10 years, or even decades of time, but in the Internet era, enterprises can use the Internet platform of the "amplification effect" rapid realization of growth, to achieve multiply by several times of growth, a year or even a short time can become a consumer recognized brand, The day after the official operation of only one year to become the brand value of billions of things online brand is the best witness. Leading brand influence benefits from the leading business model. Haier Group's "people single in one" win mode makes Haier brand to become the world's first brand of white appliances, brand value nearly billion. In order to better meet user needs, build the best user experience of the entire process, Haier Group of "people single in one" Win mode copy to its son brand day to day Shun, in order to achieve cross-industry, cross-field of rapid development. Industry experts believe that the internet of things, as the name implies is the connection between things and the Web, its essence is the experience of the integration of the actual situation. Since its inception, the brand has been adhering to the user-centric, relying on virtual network (www.rrs.com), marketing Network, logistics network, service network of four network advantages to create an open platform for the integration of the actual situation, to provide users with the best experience of the whole process. In the "virtual net" aspect, day and day Shun set up a daily home network (www.rrs.com), to provide users from the interactive design to the transaction to the delivery of the entire process of installation of home experience services, to meet the user diversification, personalized needs, become home electric business O2O model of innovators and leaders. In the "real net" aspect, Japan and Japan rely on logistics, service advantages, innovation in the industry to put forward "by about delivery, delivery synchronization, Time out single" and other differentiated services, to create the full flow of the integration of the whole process of user experience driven competitiveness. By virtue of the four-net integration of the difference advantage, but also attracted the Amazon, Taobao Cat, Beijing-east, easy news, such as 300 of companies come to cooperate, brand influence rapid amplification. In this respect, Paller Consulting senior director Luo Qingxi said that if the technological innovation of enterprises is the innovation of productivity, the innovation of organizational form should be the innovation of production relations. From this point of view, the "People single Oneness" is a beneficial practice of the change of production relations in the Internet age. It is in this mode of protection, day and night to explore the Internet era to user experience as the center of the open platform model, the realization of the entire ecological circle to create a total win, to become the industry's leading brand.
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