Daytime blog: What is the soft text of internet marketing

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To understand what Soft wen is, first of all, we must know what is hard advertising, hard advertising is often seen by some such as Liang Ye, Nike and other television or newspaper to do the entire version of the introduction of advertising, he let people see it is advertising. And the soft text, its biggest feature is that most people feel that this is not an advertisement, when people read this ability advertising soft text, has been deeply identified with the product or service, which is the greatest advantage of soft, let see people unknowingly have agreed to express any thought.

Soft Wen first appeared in the newspaper, in the network is not developed when the newspaper has begun to have a soft text, the soft paper in the paper is mainly by adding their own products to some false news or notices always go, and then the false news and newspaper news layout seamless combination, so that people put ads as news to see, that is the smooth things quiet, To kill in an intangible manner. After Sanlu incident, June le Bao independent operation, they are in the process of independent promotion is often published in the newspaper a number of soft text ads, can find to see some March 09 or so the Yan Zhao City newspaper, which has a special introduction to June Le Bao 09 flagship Sea Buckthorn sour milk Soft text ads, the main idea is " Seabuckthorn yogurt To create a Chinese milk diet new coordinates "not the layout, no exquisite pictures, only hundreds of words can achieve unimaginable effect, is to let the reader feel that this is not advertising, but the news, is June le Bao's research results have been the national certification, and then in the reader psychologically branded under deep impression, Soft Wen sometimes than well-designed advertising effect is good, lies in its camouflage, is that it bypassed people's resistance to advertising, lies in its use of people's trust in the news.

After the advent of the network, soft Wen began to show their fists on the network, compared to the newspaper network soft stationery More convenient, interactive Gengjiang, more extensive coverage, the most important or more inexpensive and efficient, and then the network gradually become the first battlefield of soft wen.

The good soft article to the product or the company image promotion has the very big help, but some good soft article also needs very good writing, needs the careful design, and the effective skill.

The title attracts people,

Write Soft Wen, the most critical step, and school teachers to write the same truth, a number of titles, will attract more people to try to see your article, everyone in Sina to see the news should not see every, should be only to see the interest of it, And the ultimate goal of our title is to let people see the title of the impulse to read the article.

Soft article title main way: To lose weight products for example, soft wen six-pulse Excalibur.

One. Title Policy

1. The beginning of the story: My weight loss tips, the top ten secrets to lose weight, how I lost 20 kg in January.

2. Celebrity strategy: Jolin Tsai's exclusive weight loss tips, Karena How to maintain a slim figure

3. The secret of the South Koreans: Why the Korean people are slim and lovely.

4. Science and Technology Packaging: the principle and effect of Chinese medicine Meridian Weight Loss method, Chinese medicine is how to achieve weight loss does not rebound.

5. Why do you want to do weight loss products, hot sales in the country, why a certain product effect is OK.

Two. Content attraction, feasibility, stimulating and credible stimulation of purchase

1. Written in the form of news, people trust in the news more.

In front of the article plus the newspaper, as of today, a few days ago, the recent news vocabulary, and the content as far as possible packaging as a soft text news form.

2. Linked with celebrities, such as Fan Bingbing's weight loss tips, how to maintain the perfect body.

With the celebrity hook, will make the soft text more persuasive, and communication force, but first soft must write a standard, as long as with celebrities on the point, do not need you to publicize, your article will not be reproduced to many forums.

3. Linked to popular time; Lenovo and the Olympic Games team reached a cooperative intention. Linked to the hot time, such as the Olympic Games, the World Expo, at a certain time people are more concerned about the news events will also make the soft text has a very large communication power.

4. Detailed introduction of the product, the product as far as possible myths

The final content of the soft text is to promote their products out, so the first message is to let the reader fully understand their products, and the efficacy of their products are convinced, of course, product efficacy can be exaggerated, but can not be fabricated. Also note that the soft text can not be too cumbersome.

5. For different groups

Anyone who writes a soft text can't write a fire. It is impossible to write a can cover all the people, good soft writing team will be planning a number of soft wen, for different groups of people write suitable for their soft text, such as for young people is the best soft text with some stars. Soft writing The more the better, the soft writing of the more targeted the better, for the larger the better.

6. Not too many words

Soft Wen in other attention, but also pay attention to its word, not too much to get people to read, also can not be a few digital expression is not clear, so in the expression of the integrity of the basis, control words in 800 to 1000 words or so.

The exchange can Baidu day blog.