Dazzling promotional "Singles Day" electric business hard to create a festival?

Oriental Net November 11 News: "Really did not think of November 11 ' Singles Day ' so hot!" "The white collar worker Xiao Li is puzzled to say to the reporter. In recent days, "buy", "Second Kill", "Half-price", "0 yuan" and other words flooded in the text messages, emails, web ads, no one is not greeting you this day to go shopping. What do you think of this "double 11"? The reporter conducted a micro survey.

Unique http://www.aliyun.com/zixun/aggregation/18892.html "> Internet Culture", "Singles Day"

The term "Singles Day" has been in the past few years. White Collar Sun told reporters that in 2000 he studied in a University of science and Technology, boys more, "Bachelor" and the like of the popular, the date with "1" days are also served as their own holiday. At that time, "Singles Day" and the size of the points, January 1 is "small light Day", November 11 is "Tai Guang Festival." Self-self-deprecating, more is to hope that they can get rid of single, no one will really take this as a holiday.

How does such a day evolve into a shopping festival? White collar Xiao Yang believes that businesses like to borrow holidays to promote, e-commerce more adhere to the "festival, no Festival" festival marketing. Last November 11, 6 "1" Hundred Years, plus dating program popular, "Singles Day" Suddenly Fire, let Taobao led by the electricity dealers saw the business opportunities. November This is a year of sales off-season, the electrical business is attached to such a unique network culture, the "Singles Day" hype became the climax of the anti-season sales.

Online shopping with careful promotion "gimmick"

"0 yuan to buy a smart, this is not reliable?" "The advertising language of a certain electric dealer has always wanted to buy a car Mr. Ma is tempted unceasingly, can be below the promotion clause is dense, really let a person look dizzy." Harsh conditions are more frustrating: the order number of the mantissa must be the same as the lottery numbers. "It's like buying lottery tickets. ”

The Citizen Chu is tired of the electric trader's flicker. The recent electricity dealer price war was identified by the National Development and Reform Commission as "suspected fictitious price, fraud consumers," the double 11 "major electrical network began to rack their brains to play gimmicks: in the middle of October, Ms. Chu in a website to see a full cowhide package, 228 yuan package mail, but a few days ago, the price actually became 596 yuan package mail. The shopkeeper told her: "' Double 11 ' to do activity 50 percent, you can take it again." ”

Mr Li is worried about whether it will be like the "Double 11" last year, as sellers sell out and get no goods, and they can only apply for a refund, or even if they have bought it, they have been there for nearly one months.

Of course, the intention to Amoy, or there are benefits, such as home appliances products, the original price is more transparent, the website this day return coupons. However, consumption must be rational, if blindly chasing discounts, buy back things are not the most needed, it is possible to "see the excitement, bought a regret."

I hope "Singles Day" can be purely

In the survey, some white-collar workers said that today almost all festivals, the theme is shopping, food. We hope that the "Singles Day" should be more pure. College students Yao hope that the class can organize some networking activities to ease the learning pressure, but also to create opportunities to meet new friends, improve everyone's "Bachelor" life. White Collar Mr Shen aspires to the common "bachelor party" in movies, with 35 of single friends together. Miss Xu, who is not single, wants to put her husband and children aside, and to gather together a meeting with her sisters to savor the feeling of being single.

"It's OK to have a little shopping." "The Citizen Ma suggested, the electricity merchant abandons the price war to carry on the promotion the backward means, may wish to play some" cultural card ", lets the network festival culture and the network economy go closer.