Dead in the direction, ruined by the rhythm of the Internet product failure reason

The internet industry is a development and changes are very fast, let people dizzying industry, in the Internet era, the failure of many cases, the death of a lot of the initial confidence in the final products are full of vigor and death, said, indeed, as Comrade Ma Yun said, the success of thousands of ways, and the reasons for the failure of a few. The main reason for these dead projects is that they were destroyed in the direction and died in the rhythm!

Die in the direction

First, let's talk about direction. As the saying goes, a man is afraid to marry the wrong Lang, the internet direction is too important, if the wrong direction, and halfway flexibility is not enough, can not adjust immediately, will only die very hard to see.

For example these days, see Bi Sheng Grumble, to engage in the, always feel that the wrong line. However, the question of direction needs to be distinguished. Some direction, for some people is right, but for others, may not be the case, because the time to enter different, the resources available are not the same, the results will be very different. On the business of this thing, for Bi Sheng, may be wrong, but for Liu, is right.

1, group buying bubble

First of all, we are more familiar with, group buying. Group buying has recently been a show of thunder, but for most people, this may be an industry that will never get results. Just as the group buying has just entered China, I read in the "in-depth understanding of Groupon new group Buy," said the simple group buying platform will be difficult to be competitive, because the platform for consumers and businesses are lack of stickiness, but it is a good cross-subsidization means. At that time on the proposal for the public comment network, such as not suitable for direct profit through this model, a better strategy is to subsidize the business, so that consumers and businesses to maximize the benefits, thereby enhancing the stickiness of the platform, and ultimately through other ways to profit.

The end result is that Taobao's poly cost-effective became the largest group buy platform, some friends around the past is not Taobao, since having a good deal, Taobao's enthusiasm greatly promoted, on the gathering more cost-effective, on Taobao to buy other things will be more. And some other independent purchase platform, what will be, for most people, almost can only be dead!

2. The cannon fodder in the field of business-to-business

Finish buying, and then talk about Business-to-business. has always been in the business of business-to-business, the industry is most familiar with. See too many companies making mistakes. Wrong direction, want to make money, more difficult than heaven.

For example, in this field, there are several domestic business to do a comprehensive platform, in the top 1000 of Google's global traffic list, http://www.google.com/adplanner/static/top1000/, there is a site called Mark XX, The global rankings unexpectedly can enter to 528, the daily traffic should be close to over 1 million IP. According to the common People's idea, the website certainly makes money, actually, I estimate the day should still have the bitter haha.

Actually, it's not easy to get a comprehensive website: 1 The brand is not easy to get up, in addition to the front there is a strong Ali, there is a thousand years of the wisdom of the second, the Internet industry is a eldest brother to eat meat, soup, old old four of the industry; 2 the flow seems to be high, but to the following each enterprise, really not a few, Why do you call the Enterprise to pay? 3 flow instability, it is easy to be Baidu kill. When you see the traffic day higher than the day, the sales team built up, is happy. This is not a period of time before, found all of a sudden by Baidu killed (some time ago was also killed several similar sites, such as a xx), the site traffic plummeted, crying too late.

In fact, in addition to Mark xx this comprehensive platform, but also saw a lot to do the industry platform, the selection of the industry is really a variety of everything, but in fact, for business-to-business industry is really not so much, the industry chose the wrong, want to make money, really difficult.

3. The personal experience of small business business-to-business

To give an example of personal experience, the previous company has done a DH-like small foreign Trade Business-to-business website (only to participate in the preliminary research, no actual operation). The problem with this industry is mainly there, at least from my understanding, this thing is a MAS, target user group positioning is not clear.

This thing is also a bit like Alibaba made the nameless good products, the idea is very good, to the factory to sell the best quality products to consumers, but the actual implementation of the time, you will find that the vast majority of the factory is not that ability, not long to engage in marketing, service, surgery industry has specialized, their advantage is still in production.

The industry is similar, imagine the ideal state should be the factory directly to the wholesale to foreigners, but do do to find that most of the factory does not have this ability to do small and fragmented, and finally found that the sale of things or what little, and many dozen edge, sell fakes.

Anyway, it's a lot of problems, paying questions, fakes, problems, lots of problems. The final look at this model is to find a gap between business-to-business and Consumer-to-consumer, but actually walking down you'll find that this is a big trade but Ali, retail and not ebay. The end result is that it is not a bad thing to close the door early. But luckily, the project didn't waste much money.

Be ruined by the rhythm

In addition to direction, in the Internet industry, rhythm is another difficult to grasp the difficulty. For the rhythm of this thing, this take a put, still really bad grasp, few people can handle good.

1, to make a small website for example

Rhythm This problem, to small said, you like to engage in a website, there are a lot of features to develop, and your boss also from time to time to put forward some ideas, the following will also have a lot of imaginative thinking, and you have the resources at hand is limited, this time how to do? Do all let the brothers do, find a bug called to change immediately? If so, things will only get worse. If you want to do things well, you must resist, control, from above, below and your own needs, let the project rhythmic, learn and bug peaceful coexistence.

2, the lesson of billion RMB

Or have been a company, to engage in business-to-business (foreign trade), spent should be 200 million or 300 million (RMB), back and forth after several years of time, the result, fart did not put one. In the company's old man's own words, buyer long what kind, our foreigner's beard did not touch.

Now finally want to understand, this thing rely on SEO ah, Ali (Foreign trade part) so Cow X, but he is also 60% of the flow of direct from the search engine, the remaining 40% of the 70% is through the SEO channel to stay after, that is almost 90% of the buyers and SEO-related. Fix the SEO, this thing will become.

But at that time I do not understand ah, so should not put into the time to invest in, should not harvest when the harvest. At the beginning of the big Show, large-scale construction sales team, spending money such as water, the site has no traffic, no effect, want to sell, nature is very difficult. The final result is conceivable.

Later, finally find out, but found that "money is almost gone."

3, to open the question, say Jing Dong

Said so many unsuccessful, below an open point of the problem, take a practical case to discuss, such as we say Jingdong, if you are Jingdong, how will you grasp the following points of rhythm?

1 know that logistics is the most competitive place in Beijing East, then Jingdong in the overall pace of logistics in the grasp of what is commendable, next how, why?

2 know that "development platform" is the future direction of development, Amazon in the "open platform" to do a very good job, Jingdong in the "open platform" to go on or slow, the next step, why?

3 Beijing east want to do China's Amazon, it seems that the technology is too much, the server is still old hang ah what. If it is you, in the technical aspects should be how to layout, why?

Summary

It's so much, it's complaining. In fact, it is more emotion, as an Internet practitioner, especially leader, must be able to grasp the direction of good rhythm. Otherwise, a large group of people are here to give you a vain.