Dealers turn to the dealer first.

February 21, "Suning Appliances (002024, shares)" officially announced the group name changed to "Suningyun business", to the previous to suning easy to buy the main ideas of the electric business upgrade.

The decline in profits in 2012 is the direct inducement for the change of the name of Suning appliance. After several years of rapid development, China's online shopping market began to mature gradually in 2012, traditional business to e-commerce transformation and integration has become a consensus. In particular, last year, the cat and Taobao continuously set a single day 19.1 billion yuan, the whole year over 1 trillion yuan staggering figures, for the traditional enterprise is very exciting. Domestic E-commerce Enterprises, in addition to Alibaba Group Taobao and cat lead, in the field of business E-commerce ranked second Jingdong mall last year has doubled to more than 60 billion yuan, and Suning last year in the E-commerce platform on the actual sales of about 18 billion yuan. The net buys the channel unceasingly to divert, the entity retail Enterprise large area benefit declines, various unfavorable factors are dragging the retail business into the mire. Situation forced, had to change, Suning first strike for strong.

In addition to Suning, Wanda, Gome, Yintai and other traditional enterprises have tried water e-commerce, the international giant Wal-Mart also through the acquisition of a shop, clear into E-commerce. At the end of last year, Gome proposed three-year strategic planning to accelerate its "go to the electrical" footsteps, Wanda Group of Electric business platform will be listed on the news also spread uproar, learned that Wanda Electric Corps team recruitment has been basically completed.

February 16, Jingdong Mall confirmed the completion of a new round of about 700 million U.S. dollars in common equity financing. This also shows that the capital market is bullish on the prospects of the electric business. This makes Suning's renamed more emboldened, to the electrical, online fusion under the line, its electric business positioning more clearly, this is the future of Suningyun and Taobao, Jingdong Mall, such as the electric quotient of a higher next important step.

Electric business is a platform, how to attract business is the most important of the electric business platform, Suning must adjust the open platform for the settled businesses to provide payment, finance, data, marketing, hosting services, warehousing logistics, cloud computing and other ancillary services. According to the introduction, Suning line chain stores and shopping sites are open to the outside, that is, "line offline" open.

E-commerce has spawned the "Big logistics era", but the logistics "last kilometer" problem has become the bottleneck of the development of electric business enterprises, so logistics should be the focus of the next development of Suning. It is reported that suning easy to purchase Express Business license application has been approved at the end of last year, this is after the Jingdong Mall, where the goods, after another to get the express license of the electric Business enterprise. Last July, Suning Tesco said it would invest 20 billion yuan to establish a logistics system. Logistics open platform includes the construction of national hub, regional turnover, urban distribution, community network, such as four-level logistics system.

China's online retail sales have grown at an average annual rate of 99% per cent over the past 5 years. As early as in the 2011 "two sessions", Premier Wen Jiabao in the "Government work report" put forward, to actively develop e-commerce, network shopping and other new service state. Today, E-commerce, online shopping has become an important part of the social economy can not be ignored. The development of E-commerce let Suning, Gome, such as the retail giants also continue to transform, which is also a good news for consumers, more platforms means more choices. Only the relevant departments should strengthen the supervision of the electricity dealers, to curb the fraudulent price competition for consumers, so that reasonable competition between the electric business platform, while safeguarding the interests of consumers.