Dealers unwilling to be mentioned by the media: lagging behind when the current road is difficult

Dangdang Chairman Yu In a recent speech, talked about the most is these points, the electricity market changes in the situation when the pressure, when the product and user experience in innovation and improvement, efficiency and so on. But do not talk about when will be to the field of exerting force, get rid of highly rely on books embarrassing situation.

In fact, since the day after the entry of the cat, has withdrawn from the http://www.aliyun.com/zixun/aggregation/10843.html "> Platform of the power of the battle, and recently was considering the Suningyun Taiwan, It seems to be obsessed to stick to the dominant field, but honestly, how long will the advantages of the book last?

Look back when the old rival of Beijing East. After the IPO document was disclosed, one thing was confirmed, that is, the financial position of Jingdong is indeed inferior. Jingdong's share of the losses after a serious loss, but has been a competitor when, but maintained a relatively healthy report. But then I thought, even so what?

Remember the original Liu (micro-Bo) and guoqing (micro-bo) exhausted when the lively scene, now the two sides have died down, silent, but even in the case of Liu not openings, Jingdong still maintain a high media attention, and when the opposite. As a once popular website for electric dealers, when it has become more and more no media are willing to talk about it, this is a very scary thing to do when it seems not to think so.

In the past 10 years when a lot of things have been done, the last year to follow the introduction of the tail goods sold as one, so that the stock price doubled two or three times, with a breath of the machine. But this is compared to when the wrong thing to do, it is nothing, the extensive development of E-commerce, when the time is still there to calculate how much of their gross margin fell, how much can be picked up.

This can only lead to a result, that is, when in the expansion of the book outside the commodity market, can only stick to the traditional book advantage business. After some lively people found that when it was 10 years ago when the category expanded some, open platform has some not enough loyalty business.

The capital market's view of E-commerce in China is focused on who has the share of future online retailing, profit margins and net profit, which is simply a stumbling block for them to capture large chunks of market share. This idea is not right or wrong, but at least Jingdong has done tens of billions of market capitalisation.

And when the view goes to the other extreme. In the market share of the competition in the wind, not when the bad luck, but the excessive value of profit margin and the logic of loss, prompting them to voluntarily give up the position of relative advantage, slide into the trap of absolute disadvantage. Amazon up to 27% of the gross profit margin, but also is a year after year losses, when 20% of gross profit, in the market share price paid at the same time, but less loss.

Now in the top five of the list of electric dealers, has not seen the figure, but when the danger is far from the past, good days are far from coming. Last year Bowser was merged into the United States (micro-blog) online, Xun was included in Tencent, Suning easy to purchase is to implement O2O strategy and offline stores through, Amazon behind the United State Amazon, Beijing and the east is swollen to a relatively safe point. The market share of the business owners has been relatively fixed, from the future of the difficulty of rebuilding a Beijing-east, the market pattern will no longer appear drastic changes, but when?

Amazon, which started the book, quickly expanded to other categories of goods, moving from the world's largest online bookstore to the world's largest online retailer, after acquiring an initial brand reputation with books. Follow closely when, but in advance of this high-speed running all the way, missed the high-speed take-off time. A while ago to see a news headline "Jingdong is not the next Amazon, but the next when", sad not to be said bad, but be fluent as a decline of the negative typical out of the description, so natural, then take it for granted.

2014 Electric Business Market, the listing of the listed, the merging of the strong, strong, the Matthew effect will certainly appear. This market, always believe in the strong-all rule. And those who have been lagging behind in the competition, such as when, face will be a future difficult to test. (Independent Internet observer, author)