Decentralized O2O e-commerce model

Introduction: When asked about the impact of WeChat shopkeeper on the treasurer, Luo Ming is readily said, basically no effect, because WeChat shop is not groundless.

iDoNews can not report the first 220 July 10 (WeChat iLoveDoNews)

The treasurer is a third-party e-commerce platform founded in March this year to provide users with mobile messaging solutions based on the WeChat public number and get millions of angel financing from its inception. The reason why it is easy to get a large investment, and now fiery micro-electrical business inseparable.

Due to the rapid development of e-commerce in recent years, the cost of opening a shop on Taobao is getting higher and higher, the competition is fiercer and the profit margin is shrinking day by day. However, the high threshold of B2C mode and the monopoly situation are commonplace. Subdivision of the industry trend, the store's survival more and more difficult. But with the birth of a mobile social networking tool like WeChat, these stores seem to have seen hope again. They have also shifted to WeChat, operating their own micro-stores.

Micro-store no financial pressure, there is no risk of inventory, there is no logistics troubles, just use the fragmented time and personal social circle can be marketing, completely changed the traditional model. Everyone can be a consumer or a boss. Pocket CEO Jay has publicly stated that the future development trend of e-commerce will be decentralized, the store can not rely on a large platform online shop themselves.

So, this industry as the "decentralized e-commerce model" can trigger a new round of electricity supplier it?

Not only are a few tiny stores, but a number of e-commerce service companies are also seeing the opportunity to use their technology and services to help those who want to open a store to open a store on WeChat. In addition to pocket pass, micro-store network of these large third-party platform, there are also such a treasurer such a dark horse. Some of these third-party platform to charge a fee to the store service, and some are completely free. Based on free services, PocketPass and other third-party platform has attracted many customers, and these customers are basically transferred from Taobao shop, they are easy to accumulate customers.

Although treasurer and other third-party companies have their own unique technology and services, they use the powerful back-office management system CRM and convenient design, allowing customers to shop easily. But the difference is that compared with those who strongly rely on social platforms such as WeChat, dispensers pay more attention to the physical store O2O mode.

Treasurer team is a post-85 startup team, and most of the team members have entrepreneurial experience, CEO Luo Ming is more continuous entrepreneurs. After several failed entrepreneurial ventures, Luo disclosed to iDoNews that entrepreneurship should most value the customer's needs, not the product itself. O2O is a trend this year, and after the start-up team spotted the O2O model, they found their way.

When they were doing market research, they found that the convenience stores around were facing an unprecedented dilemma. The cost of these physical stores is rising, and more and more suppressed by some of the platforms, they urgently need to find another kind of living space, and they are willing to try. But when they worked with some of the platform partners, they found that although orders could be brought in, the orders went faster. Users gathered in a big platform such as the United States Mission, a loyal fans of the United States Mission, and users are not dependent on these tiny shops.

Treasurer is aimed at the plight of these physical stores, developed a community service-based products to help free community store shop online. In the words of Luo Ming, it is to provide a tiny reserve with a reserved land for them to work hard for themselves. If consumers want to shop in the community or need service, just pay attention to the store WeChat public number, you can click into the shop, easy to buy. Then by the store personally delivered home, shop and consumers face to face transactions, easier to reach a trust, increase user stickiness. All transactions are completed by the store itself, you can interact with consumers, the service is good or bad by the store. And technical services, and other third-party platform is different, the treasurer not only for the store to provide two-dimensional code entry system to facilitate stores to enter product information, but also for the store to provide free marketing system to help store online and offline marketing Promotion.

As treasurer has always attached importance to the user experience and user interests, the early accumulation of a large number of seed users, through their word of mouth publicity, just four months on the line reached nearly 4,000 of the size of the store users throughout the country, and each There are hundreds of thousands of flowing water flowing through their systems.

In the microelectronics industry, not only these third-party service providers, even WeChat also fancy this piece of cheese. This year in May, WeChat shop in long-awaited formally launched. As the saying goes, fertilizer water does not leave foreigners field, but I am afraid this is too much fertilizer, WeChat will be some unbearable. When asked about the impact of WeChat shopkeeper on the treasurer, Luo Ming is readily said, basically no effect, because WeChat shop is not connected to the atmosphere. WeChat store is only for businesses to provide some basic services, and the threshold is high, it is difficult to trust.

In the O2O upsurge, electricity providers are struggling to build a platform for online and offline, but the platform has a limit. The real core of O2O is CRM, and when the merchants own CRM, they will not be limited. In Luo Ming's opinion, what the shopkeeper did was try out the decentralized O2O e-commerce model. And why this model will become the new trend of future e-commerce, Luo Ming told iDoNews own understanding:

(1) offline physical store's urgent needs. Small offline stores are facing online and offline attack, they must break through to survive.

(2) changes in spending habits. Consumption habits from the previous product-based consumption to service-based consumption change.

(3) the direction of capital micro-electrical providers tilt.

(4) Adjustment of industrial structure. The Impact of Internet Economy on Traditional Real Economy.

Luo Ming believes that these factors are to varying degrees, the development trend of electricity providers. In the future, the e-commerce business will not only have such a large-platform e-commerce provider like Taobao, but also meet the needs of consumers. And more will be those e-commerce providers who are decentralized to meet the needs of consumers that are more personalized, convenient and service-oriented Consumer demand.

In the field of micro-commerce, many people guess will not appear next Taobao? To be sure, in the decentralized O2O e-commerce model, third-party service providers like Pocket Pass and Treasurer will play a major role. Although they are still doing free service and do not yet have a specific profit model, in Luo Ming's opinion, as long as their users reach a certain scale, their services can satisfy the customer's experience and interests, whether online or offline Expand, they will have unlimited opportunities and possibilities.

(The author Ninjutsu, starting to iDoNews column, please indicate the source and source.)