Decoding Lenovo entrepreneurial platform new bench: Can you succeed?

Recently, Lenovo launched an entrepreneurial platform, the new bench. This is a white to lead by Lenovo executives, with 13 employees of the internal entrepreneurial platform, after the establishment of six months, the white to set up a team of intelligent routing, intelligent air purifiers and smart glasses three categories of products.

About Lenovo's new platform, its organizational structure, business model and business logic, there are mainly these information points:

1, what does this platform do?

Offline section: Lenovo set up a platform to invite partners to join in the completion of new products. It's kind of like an incubator, like an innovation factory, that eventually makes a combination of hardware and software and pushes the product to market. In the process, Lenovo provides a lot of support, such as sales, such as marketing. Of course, all products should be branded with made in Lenovo.

Online section: Online platform newbd.com is an important part of Lenovo's new bench. Future Lenovo products will only be sold online. The online platform has many functions such as product reservation, sales and community.

2, how does the new bench platform work?

White want to stand is the new bench entrepreneurial platform responsible for the selection of partners, to determine the launch of the product category. Lenovo defines products and software, and partners to complete the product. Product completion, the use of Lenovo's official website and Lenovo channels for sales and promotion. Lenovo's new bench for the product requirements are as follows: Do not have to go, but must make people bright.

In the process of selecting partners, Lenovo and hardware partners usually reach some form of cooperation, such as strategic cooperation, holding, and establishing joint ventures.

At the press conference, the first 3 products on line are intelligent routing, air purifier and smart glasses. Later, Lenovo will launch other smart hardware products.

3, the ambition and purpose of Lenovo's new bench

Inside Lenovo, the new bench is positioned as an Internet entrepreneurship platform, and its products are mainly new hardware. The new product is a combination of hardware and software, and integrated into the cloud platform and Internet applications and services and many other elements. From the existing products, Lenovo is one of the purposes of the move is now the concept of the most hot new hardware market. In addition, from the operational model, it is Lenovo in the business model of a bold attempt, that millet music as a representative of the Internet model can be used in Lenovo business.

Lenovo Group's idea is that, without affecting Lenovo Group's existing PC handsets and other business, the use of a new entrepreneurial platform to cut into the new hardware field. Adopt the Internet operation mode to build a business model like millet or music. This, the new bench of the official web can also see a clue. Lenovo said the new platform to cut off the company and Lenovo Group, completely in accordance with the Internet model to operate. The analysis suggests that Lenovo should use the new platform to walk the Internet model similar to the Millet music vision.

But can this be done by a team of 13 people who are only drawn up by white desire? The analysis suggests that Lenovo has so many problems:

1, the new bench site how to behave, is a difficult problem.

Le View Mall to lose money to sell hardware fearless spirit, attracted a lot of music powder, millet is similar. Lenovo New Bench Official website, what should rely on to attract fans active degree? This is a topic worth thinking about.

In Lenovo's new bench of the ecological composition, the new bench official website played an important part. Lenovo Group senior vice president, Lenovo China and Asia Pacific President Chen Xudong said the new products will only be sold online, or in the flagship store to implement O2O sales strategy. This means that the new bench official website become Lenovo's success or failure of a key, the site fire up, Lenovo's new bench great cause, just calculate the perfect finale.

2, old PC people can adapt to the Internet to play, is a difficult problem

Press conference after the interview, Chen Xudong repeatedly stressed that the new bench team and the original Lenovo PC Group is a break, in the operating mode and the operation of the method, the new team will use the Internet thinking to do things.

One of the simplest examples, around 2009, Lenovo in the PC field of the wind, in the mobile Internet, the trend under the big trends to kill into the mobile phone, the first generation of music phone. This product does not complete Lenovo's sales target. Today, Lenovo is the world's third-largest handset maker. This shows how long it takes for Lenovo to adapt to a new game when entering a new field, a process of paying tuition fees. How long does Lenovo have to pay a year's tuition for a mobile phone? is a question.

3, too many competitors, how to woo developers?

Domestic giants have been locked in the area of wearing equipment, such as Baidu Investment hand ring, 360 investment bracelet. In the face of so many internet giants, what is Lenovo's reason for persuading developers? This is an ecological, if the lack of developers, then the product will become entertaining.

4, try the water or play it real? It's a problem.

Different from the millet mode, millet and music is to take the Internet model to do their own main business. For Lenovo, the new bench may not even be a sideline, in terms of volume. Lenovo's move, the composition of the test water is how much significance? How big is the human and material resources that Lenovo ultimately invests? All of this needs to be considered by Lenovo's partners.

5, homogenization of products how to kill a way out

Lenovo New bench Platform of the first 3 products, Google Glasses playing is tall, the router is an abused product. Air purifiers are also competitors like clouds. Lenovo's new bench of the difference between the election is not accurate? Lenovo Internet marketing can have enough fans and popularity to support and pay? This requires follow-up observation.

Talk about so many difficulties, we again to analyze, Lenovo determined to do such a thing, then, Lenovo's emboldened in where? Or where is the chance of Lenovo's new bench?

1, channel support, solve the problem of sales. Lenovo Channel Resources and market expansion of new bench platform products

One of the partners in smart glasses, the head of the US Vuzix company, said in an interview with Sharp observation that Lenovo was doing very well in China's big business clients, which is why we and Lenovo have joined together in the industry market. In the industry market development, similar to millet such as internet companies and other entrepreneurial companies, there is no such strength.

2, capital support. Lenovo Consortium's appeal to partners ' new hardware team

Lenovo has a number of investment-type funds, such as Hong Yi Investment and Lenovo star, Lenovo Group will give Lenovo's new bench team the most direct support. In the process of interviewing Chen Xudong, we also learned that Lenovo and the new hardware team's mode of cooperation is strategic cooperation, holding or establishing a joint venture company.

For new hardware start-up team, often burdened with operating pressure. Partnering with the Lenovo platform means it is possible to gain capital support from Lenovo.

3, resources support. The new bench can get the support of Lenovo Group's business unit

A brief introduction to the white desire to set up a team of 13 people. White want to stand in Lenovo is a dual reporting relationship, on the one hand reporting to cloud services group He Zhiqiang, on the one hand reported to Chen Xudong, so, cloud services group software support and from the PC business group support is no problem. In addition, similar to Yiu Ying good design team, also need to cooperate with white to the work of the team.

In addition, white to set up the other staff, is not a simple troupes, such as the so-called product manager of the white Czech, its former identity, is Lenovo Yang-day Division general manager, Yang Day product line once in Lenovo accounted for 2-digit ratio of revenue.

Conclusion：

Lenovo's new platform for start-ups may be Lenovo's most radical move to the internet, although Lenovo has previously proposed a transition to the Internet, but the previous transformation, more in the field of marketing. This time, Lenovo from the operating model, products, promotion and other dimensions, to practice their own Internet transformation dream. On the day of the conference, Lenovo's share price rose and nearly stood at a high of HK $11. This also shows that the capital market is bullish on Lenovo, but can Lenovo turn it around? You also need to look at the 5 challenges mentioned above.