Decoration Business-to-business website Case Study of Tu-BA Rabbit

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Hello everyone, I am the old boy SEO studio stone, recently seen in the Seowhy case analysis of the plate, has been carried out to the seventh phase, for the Portal class site I do not have any experience, the case has friends to help us analyze the rabbit This decoration portal site, in fact, this industry portal has done very good. PR5, Baidu Weight 6, daily average ip≈131,400 daily pv≈2,233,800. Now the problem is how to break through the bottleneck in traffic, because this site currently some channel page ranking is not ideal, especially like decoration of the site, generally have a large number of effects, how to do the best picture optimization, get more from the flow of pictures? The other is the Enterprise Information page, this portal has many member pages, These enterprise member pages can also bring a lot of traffic to the whole station. In terms of the long tail, these two channels are the main source of traffic.

First: For the Picture Channel page optimization details

Picture Channel page

As shown in the picture, this site has a large number of decoration effect map, optimize these picture pages can naturally give the whole station to bring a lot of SEO flow, the left is the classification of the picture, not a small category of pictures can be layout some long tail keywords, but the most important flow or from the picture page. But first have to let these picture page to a greater extent by Baidu included, I see this site most of the picture page has not been included in Baidu, the reason is very simple. These pages lack of text content, each page is almost a JS switch picture effect, such a page is really difficult to be included in Baidu, the similarity of these pages is very high. So we can call some random text content on these pages, and can the image effect on the page be implemented with CSS and HTML? There are some good text descriptions below each picture, as well as a message for users or visitors, because there are too many pictures on the page, so you have to find ways to encourage visitors to stay.

Solved the content of the page, the following how to generate keywords through the program, title, description of information? So many pictures, so many pages, we can not manually write keywords and title information, to "American-style TV background wall paper effect map" This page as an example. Its classification is American, duplex, that is, in these two categories of pages have this picture, so the title information must not be the same, you can set the title to "American-style TV background wall paper effect map" and "duplex style TV background wall paper effect map", the key words can be set according to the situation, the most important is the title information, The picture is the same, but it produces two different pages. This decoration portal has a large number of effects, so avoid page height duplication.

Second: For the Enterprise Member page optimization details

In addition to the picture Channel page, the rest is the Enterprise Member channel page, in fact, is a typical information search page, by selecting different conditions can search for the content users want. Such a search page can be used to aggregate keywords, that is, users in the search for information will produce a large number of search pages, such as: the choice of beauty/hairdressing, Xiangfang, classical, which will generate a page, the role of aggregation can produce a large number of pages, each page can be layout a few long tail This will get a lot of long tail words. And those corporate member page is also the focus of optimization of the page, many decoration companies settled in this site, but I checked a few members of the page, found not to be included in Baidu, how to solve the problems of these pages included? Personal feeling should encourage members to add more company news. To increase the probability of these pages are included, after all, Baidu prefers original text, not pictures.

The above author talked about some of their own views, perhaps its operability to be considered, but many problems in fact, not only from the point of view of SEO, but also from the site operation and user experience perspective to think, such as: How to attract users to leave messages and comments. How to encourage registered members to contribute to the original industry articles, presumably these have to interact with the user and communication, balance the SEO and the relationship between the operation of the website, the two are inextricably linked, there are conflicting places. Well, today I analyze to this, welcome correction, Thank you! Article Source: SKF http://www.dlzyb.com/original release reprint reserved address