Decrypt the central enterprises to throw money crazy to take place: main business loss of real estate profits

Why do some central enterprises hit heavily and march into the real estate industry that they are not good at?　　The relevant people gave the following explanation: Chemical losses turned to real estate? In fact, in the original real estate giants camp there are many state-owned enterprises, such as Poly, Greenland, the sea, ocean, China Resources, Jinrongjie, as well as urban construction groups, just because these companies are the main industry is real estate, so there is no too many accidents;　　And their main business is not related to real estate, they come from the steel, metallurgy, medicine, agriculture, grain and oil, chemical and other industries, the formation of the latest in a large army. Take the Franshion, the parent company of the group is the SASAC delineated 16 to real estate industry, one of the large central enterprises. In the past six months, the group of several other main business of agriculture, energy, chemical industry and other industries are not very prosperous. In the first quarter of this year, the chemical industry general losses, the performance fell sharply, profit level less than last year 1/4. China's listed companies under the international operation of the commodity rubber, coke, iron ore sand, has been significantly affected. The scale of assets of the group is about 100 billion yuan, according to the SASAC approved the main business standards, the group's real estate assets should be in the group's total assets of about 20%, that is, 20 billion yuan.　　Many people do not know, in fact, the famous Sino-Ocean real Estate is the property company. Only in recent years, the Chinese side Hing's real estate business has developed rapidly, the parent company continued to inject assets into Fang Hing Real estate, franshion in a large amount of bank credit at the same time, also in Shanghai, Beijing and other cities to buy a big. Only a two-year time, then in Shanghai Lujiazui and Beijing Changan Street has invested in the development or acquisition of the Jinmao Tower, open the morning plaza and other high-end projects. It is reported that the square Hing will not be with the Sino-Ocean Real Estate cooperation, will independently develop this piece of CBD near the king.　　Participating in the scene of the auction of the Chinese Fang Hing Real estate deputy Geigengau said the project will be made into fine, including high-end residential and commercial real estate, but the sales price has not been determined.　　Capacity is the last resort? For the recent rapid entry of these enterprises in the field of real estate reasons, a lot of views, including a more typical of several views: first, even in the context of the financial crisis, these central enterprises can invest in the amount of money is still numerous; second, some central enterprises for their own main business prospects are not optimistic,　　Instead, the real estate industry is more insured or profitable; third, the status of the real estate industry as a "pillar industry" will be strengthened, so the state-owned capital represented by the central government should increase investment in this field to compete for the leading power. Pan Shiyi believes that in the context of the financial crisis, within a week, Beijing has been the birth of two of the king, and real estate experience is not rich, development experience and history is not long, indicating that the country has made a lot of money, banks also put a lot of loans, but overcapacity is still the mainstream of the global economy, this money can not go to invest in building electronics factories, Construction of chemical plants, because these industries have excess capacity, can only be cast into real estate, buy land. The ground king is behind the production of overcapacity in the context of enterprisesTake advantage of the forced choice of banks to lend heavily.　　The characteristics of state-owned enterprises determined? Beijing Normal University professor Wang Hongue told reporters that this is also determined by the special nature of state-owned enterprises, compared to other types of enterprise, state-owned companies generally have a closer relationship with the government, and state-owned enterprises are appointed by the government, state-owned enterprises in addition to economic benefits also pay attention to social benefits. Although the above two central enterprises lack the operation of the market development experience, however, Professor Wang believes that in 2006 Haier, Changhong and other household appliances enterprises have joined the ranks of real estate development, although they are Taiyuan, Guiyang, Shijiazhuang and other second-tier cities began to test the water, but still in the high point into the real estate industry.　　This time the main business of the non-real estate of the central enterprises to enter, is understandable. In the context of the financial crisis, the Government to protect growth, Pao Minsheng, stability, the first to stabilize the central enterprises, the country's 4 trillion investment more "allocated" to the state, at the same time, large-scale bank credit and particularly "love" in the enterprises. However, as the export is blocked, the profit of the traditional manufacturing industry falls sharply or even loses, the investment real economy "money" is slim when the macroeconomic environment is still uncertain.　　The "profit-driven" nature of capital must make it flow to the recent sales of hot, high profits of the real estate market, real estate has become a hedge for many of the investment way and new profit growth.　　Promote the stock price indirect rescue? Other experts believe that the purpose of the central enterprise is not only to develop profits, but to increase people's expectations of enterprises, to enhance the share price. Because most of the developers of the central-enterprise background are listed companies, and most of them are listed in Hong Kong, take the land can enhance the capital market to the company's expectations, so that its share price rise, so as to obtain more capital in the capital market. In addition, in the economic environment is not stable, real estate as a relationship between the livelihood of the pillar industry, the need for the active participation of central enterprises to stabilize, the state-owned companies behind the support of the country, they directly affect the land price, but also one of the rescue measures.　　Other experts pointed out that the first half of this year local revenue fell, the local government focused on supporting the developers willing to cooperate to take part in the land.　　Regardless of the main direction of investment from 4 trillion, is also the core of the top ten industrial revitalization policies, the main purpose of which is to restructure and upgrade the industry as the main line, short-term guaranteed steady growth, long-term promotion of sustainable development, therefore, the 4 trillion investment plan for the Shanghai stock index of the sample companies to bring more huge business opportunities.　　Less supply wolf more meat? According to the official data statistics, 2007 to date, Beijing through the "Zhao hang" transfer of residential and commercial land total of 22.6072 million square meters, planning construction area of 29.856 million square meters. According to Beijing Bureau of Statistics data, from 2007 to 2009 May, the city's commercial housing sales area has reached 42.5742 million square meters, residential sales area has reached 34.0444 million square meters. According to this calculation, from 2007 to date, commercial housing supply and demand gap of up to 12.7182 million square meters, of which 2007 and 2008 commercial housing forThe gap is 5.4971 million square meters annually.　　It can be concluded that the land supply in Beijing is obviously inadequate. In the first half of this year, Beijing commercial housing Sales rapid volume, a number of consecutive months to create a record high, so that the capital of real estate developers inventory drop. Beijing Real Estate Transaction Management Network, the latest data show that as of June 28, Beijing can sell more than 75111 housing units, an area of 9.6482 million square meters, compared with the beginning of this year, respectively, the decline of 31.3% and 28.9%. Among them, the east Side, Xicheng, Chongwen, Xuanwu Four areas of the sale of housing units for the total of more than 5,200 sets. With more than 1000 items in the sale, Beijing averaged only 70 flats per project. Since the beginning of the year, the Beijing eight district only launched 12 residential and commercial land, the total area of 378,000 square meters, the year-on-year decline of 70.36%, planning construction area of 666,300 square meters, down 60.73%.　　In other words, the increase in trading volume, the land is less, for developers, there have been more than the wolf meat situation, the land has been constantly photographed sky-high. Gu, vice president of China Real estate research, said for the latest Pat the number of central enterprises, the idea of decision-making, the pursuit of profit, as well as risk prevention, the overall mode of operation, and so on, are different from the previous traditional housing companies, because the last period, these central enterprise to get more money, deep pockets. In addition, we should reflect on the current "one Dragon Water" land supply system, why must all land should be first to the Land Consolidation Reserve Center, why can not consider to open up the civil land, such as units, factories, schools and other hands of the land, market-oriented transactions? Land supply is much, and market demand can match, naturally will not rob. (Hou Zhenwei)