Decrypt the misunderstanding of the Organization and implementation of e-mail marketing (EDM)

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In the relative development of network marketing today, e-mail marketing has also become an important means of network marketing, but many people have a variety of misunderstandings about e-mail marketing.

First, the standpoint of the different

Professional Email Marketing (EDM) vendors, more well-known like the Web power and so on, this kind of manufacturers ' foothold is the first factor is the user license, marketing mail is based on the licensing and implementation of the Organization, while in the body of the message, there are always unsubscribe links, very flexible; rather than professional email marketing (EDM Enterprises and individuals, who send out mails for the main purpose, often through an e-mail address collection software, or from a certain site to buy a part of the e-mail address, random collation of a part of the core text content, regardless of the address of apart, the messy content of the message to all of the brain to these users, without fear of users willing or not.

Second, the different sending platform

The so-called 工欲善其事 prerequisite, professional e-mail marketing (EDM) vendors usually have their own research and development of the mail delivery system, the content of the message, send indicators, statistics, analysis results will be in the system in detail, rather than professional e-mail marketing (EDM), often with multiple mail accounts, Send in batches, the way to cast a net to fish, fell to a count, no organization, no rules, not to mention data analysis and statistics.

Finally, the different service teams

Like all physical products on the market, e-mail Marketing (EDM) companies need professional service team support, in the e-mail Marketing (EDM) This industry chain plays a role that can not be ignored, early consultation, the medium-term data tracking, data analysis, lock user groups, and so on, with these to create value through data. Rather than professional marketing companies, presumably still making mass mailing money, in fact, this is the e-mail marketing (EDM) industry chain in the lowest value of a link, to make a mass mailing the hard money, and completely ignore the e-mail marketing (EDM) The real value lies.

The different foothold of e-mail Marketing (EDM) will cause the whole activity to lose direction; the lack of professionalism of the mail delivery platform will seriously affect the effectiveness of this activity; The service team's unprofessional enterprises and individuals only affect the pace and process of the development of the entire e-mail marketing (EDM) industry chain.

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