Decryption: External chain to user needs to guide users

Search engine focus on user experience, on the one hand for the majority of webmaster to provide optimization guide, on the one hand to punish the low quality of the site. Content quality will determine the ranking and trend of this site, but most of the seoer for the content of the understanding is limited to unilateral, that as long as the content of their site is OK; in fact, the chain is also worthy of our attention, it is in fact also belong to us to consider the scope of content, because we go to other people's Web site to do when the link , for us is in the hair outside the chain, and for the other side is doing content, so the content and the chain at some times is complementary.

In the previous optimization, most of the webmaster outside the chain of the importance of very poor, always feel that the chain is issued on other people's website, the quality of the content regardless of good or bad, as long as the article is included, it will certainly help their ranking; in fact, this ranking is often short-lived, Especially for today's search engine focus on the user experience, because when the other site has a large number of garbage content is punished, the implicated must be some hair outside the chain of the site, we can stand in the direction of the link to the site to vote to understand that a lot of junk links to or do outside the chain of the site a large number of K, For our site is a blow.

Baidu search engine to give us a few tips on the site has a negative impact on the links: increased drug optimizer analysis as follows:

One, point to the network of prohibited sites, spam sites or malicious links

This is actually a malicious link, Compared to the above form of links to come to the serious, when we are prohibited sites, junk site to do outside the chain, according to the principle of the voting outside the chain, nature will understand the harm of these links.

Two, a link that manipulates the calculation of approval degree

manipulating the "approval degree" calculation of the link is a more common form of hair outside the chain, is to rank at all costs, outside the chain of resources is actually very simple, is to find those who can send out the chain of the site, because the keyword ranking for the purpose, Naturally do not take into account the content of the site, and the needs of users, this deliberately interspersed with the keyword outside the chain, is not recognized by search engines, because it is not a natural existence. The construction of the outer chain of

should aim at guiding the user, addressing the needs, and of course the http://www.aliyun.com/zixun/aggregation/8691.html "> user groups, the requirements are different, For example, the tea site links appear in the industry, that can provide users with the demand for tea, and links appear in the Webmaster platform, such as A5, chinaz these sites, then it can be as the Webmaster optimization of a reference station, many friends think that A5 appear link is a just for ranking and do the link, In fact, many seoer read the article, will go to analyze the end of the article left a link to the site, which is actually a guideUser's way, the good website nature can provide some optimization thought and the method for everybody.

Three, buy or sell links to promote site "approval"

to purchase or sell links to promote the "recognition" of the site, this is what we often say the sale of links, this form of links to affect the principle of fair competition in the search engine; today's SEO is more than just money can be finished ranking , many of these sites have a similar situation.

This form of links, the beginning may be very good results, and still a short period of time can be achieved, but there is still a great deal of risk, once the search engine identification, the site must be dragged away from Baidu punishment claws, and will be a more serious form of punishment, The time to recover is comparatively long.

Summary: We do outside the chain of course the ultimate goal is to keyword ranking, site traffic, but the form can not be ranked as the goal of keyword, should be more to consider the user experience, the fact that the number of external chain for the site's higher risk, This means, of course, that there is no outside chain to do with the user's needs; outside the chain is to guide the user, to solve the demand for the goal of the construction of the chain, then you do outside the chain, you will consider the content of quality, link existing significance and so on, if the chain can achieve mutual benefit, the results of mutual win, For Web site optimization is the safest and most effective.
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