Decryption SEO: Good word and group words are easier to highlight the value of the keyword

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For how to choose the keyword has a lot of value, but most of it is only "how to choose the keyword", but ignored the actual use of the "demolition of this and group words" of importance. So even if the keyword selection is appropriate, the optimization effect is also better, but in the end often led to the development of the "narrow", even if the efforts to do optimization will not get much of the real effect of ascension. However, the appropriate resolution of the key words, reorganization, or even the use of the appropriate position, can make up for this shortcoming, so that the site to the keyword positioning after the broader development of space, this article on the analysis of the following discussion:

One: What kind of keyword is suitable for "word-splitting optimization"

Why do you want to break the keyword, and what is the role of the word-breaking? For example to illustrate: My main keyword is "Shijiazhuang seo" and I can be demolished as "Shijiazhuang website seo optimization" Looks like a keyword, but the search engine rules can be understood as: "Shijiazhuang seo optimization, Shijiazhuang seo , Shijiazhuang optimization, Shijiazhuang website optimization, website seo optimization, SEO optimization, and even the site SEO optimization "such words." Invisible, we will produce a large number of site keywords, if done good words a keyword will bring a lot of traffic. In fact, the word optimization and long tail word is similar to the effect of: long tail word long-term display can pinpoint user search, bring accurate customers, just a different point is that the word can bring more long tail words.

In the last paragraph, we mainly illustrate the effect of "breaking words", so as to make it more intuitive to understand what keywords are suitable for breaking words. In addition, the role of dismantling this can also reduce competitive pressure, more accurate positioning of customers. As in the example above, "Shijiazhuang seo", just "SEO" the word extension of the long tail. But because the word seo is too hot, not easy to optimize in place, so a step back to choose the "Shijiazhuang seo" this word, but a step back is not to ask, but more accurate positioning of the user group.

Two: What kind of keyword applies to "Group Word optimization"

In the process of optimizing the site, it is usually easy to create a phenomenon: in order to improve the density of the keyword but can not be completely repetitive description of the keyword, so the main keyword repeated long tail. In order to avoid the ad, we take "Shanghai website construction" The word to illustrate, such as: "Shanghai Web site production Construction Company, Shanghai website Construction Company, Shanghai company website Construction, Shanghai website construction site" Such a number of "website construction" caused by the long tail words. Of course, this is only 4 examples of the effect, but in many cases some webmasters tend to be a primary keyword in the Web site tags repeated long tail, or even up to dozens of times the frequency. However, in fact, it is not feasible to increase the keyword density and improve the optimization effect of the website. Light is easy to result in search engine collection effect is not good, heavy direct drop right even by K station is possible.

So we used the group words, as in the example above a few long tail words, we can group as: "Shanghai Web site construction Company" for some hard sets or similar to the High keyword we can directly choose to clear. Search engine development is based on natural language, should be set up keyword can be used in the combination of keywords, but it does not conform to the search habits. In terms of keyword optimization, the binary thinks it's better to be leaner. Of course, this is only a little personal opinion, perhaps other seoer views are different.

Three: Use the key word ranking to do the optimization

Some of the home page can be in dozens of different keywords are among the top, why? Did he do dozens of keyword optimizations? In fact, there are some of us, such as the word and group optimization after the credit, but still with the "order of several key words" or the actual example to analyze it, The rationale is clearer, such as: "Shanghai website Construction, Shanghai Web site production, Shanghai Network Company" These words, the search engine can also be understood as "Shanghai Web site production company", here do not do too many examples, see here Everyone also read I want to explain the truth. The search engine's understanding of keywords may also be the understanding that several keywords match each other with a new keyword. Therefore, the Site keyword optimization, even if the keyword is all optimized, its ranking is also very beneficial, easier to explore the potential value of the site.

Website keyword optimization Although seemingly simple, but contains a lot of truth in which, the binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) think: A lot of webmaster optimization keyword Love trick, choose the competitor keyword to do optimization, this method is improper. Blindly copying keywords from the front of the website may also bring counterproductive results. Because the display in front of you is not necessarily the other side of the site development of the complete intent, and you see is probably just a point. Spend some time, combined with competitors, as well as user search habits to sum up, then finally can come up with a set of their own website development keywords.

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