Decryption: The importance of Web content and external chain

Source: Internet
Author: User
Keywords Importance

Many webmasters are complaining that SEO is more and more difficult to do, and we do not reflect on their own work, is not to meet the user or altruistic heart, or we do it out of selfish things? Do SEO and find the same truth, you have to chase the other hand, First of all, make a good impression on each other so that the other side may be with you in depth and not to talk to each other about marriage to marry you think that is so reliable? Whether it is outside the chain, content, in all aspects of the chain to the full effort can not be biased to any side, we do the site is to profit not to rank. Enterprise QQ How much money Web site Seoer analysis as follows:

Web site content and the importance of the chain this everyone knows, but the importance of the chain of the site may be a lot of webmasters are ignored, we do SEO to consider not only the keyword ranking also consider PV, IP, bounce rate these. A good interior chain arrangement can not only enhance the crawling speed of spiders, but also improve the viscosity of users to the conversion rate is very helpful.

We all spiders crawl through the link page, whether it is the page or home page are pages, most of our site access is the homepage, but the content of the site can not be displayed on the home page, this time We can provide the link in the home page or in the spider can crawl the inner page text or the end of the article to provide the corresponding hyperlinks to increase the exposure of the page to increase the probability of being included.

I found that a lot of webmaster like at the bottom of the site or http://www.aliyun.com/zixun/aggregation/8495.html "> links to add their own site homepage link, that is very wrong approach." Because then the spider will go back down the link and crawl your site into endless cycle waste search engine resources, there is the weight of the station is based on the degree of activity (PV value) to set, and the weight of the station if all assigned to the home page then the weight is not low? Many Webmaster put n keywords even long tail words are put to the first page title to do ranking, so even if the rankings do not stable, users search short words found that they can not find the content they want to search long tail words, and you give the page is a homepage that is not a pit dad? is the bounce rate not high?

to the left of the wonderful graphics and text, Sina Blog we can not manage but their own site we may be reasonable application, can be ads and articles mixed together rather than all are ads, pictures and article title to the user's attractive role is very large. Do not think that in-station optimization can be step, the user's needs we should continue to explore and research, so that users can be converted into customers and not only to attract traffic.

Everyone look at the following Sina blog case is very good understanding, the following figure I screenshot of a part of the page above the navigation is the same as what the difference, left there is a related blog and recommended blog I do not have a screenshot you can In accordance with their own Sina blog control. The construction of the chain must be in your article quality clearance, under the premise of If you have not finished browsing the above article you do the work of the following is in vain, for this page we can operate only the article below my more articles and hyperlinks in the article, like the following related articles in the "Site snapshots of different causes and solutions" The two articles, "different causes and solutions for Web snapshots". We can add the anchor text link directly to guide the user to browse, such anchor text is valuable and useful rather than we deliberately add the keyword we need in the article, if not the user needs we do not want to do, because no one clicks on the link will definitely be zoned as a spam link category.
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