Deduction: What the AD League has to do

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There is a very depressing saying: China's online advertising alliance does not withhold quantity. It is not very strange that the ad League is in a state of withholding (fraud), but it is not normal for every new league to take up the amount as a slogan, like an official's pledge to run for office is not corruption.

The amount is the Ad League to give the click Report and the actual click is not the same, usually less than the actual, so is called the deduction amount.

Whatever the justification is unforgivable, the business environment in China has deteriorated to the point where advertising alliances and publishers have tacitly assumed this phenomenon, and even if your alliance does not buckle, publishers will find it impossible, Promise not to deduct quantity can only be regarded as a beautiful lie story of Advertiser.

Legend Google AdSense do not buckle quantity

Because the people who put Google AdSense know that Google AdSense Revenue report data and their own statistics to the result is similar, even if there is not too big gap, at least can prove that Google AdSense in the number of clicks did not cheat.

In fact, this is the error of understanding, because most of the alliance is a direct deduction of the number of clicks, and rarely deducted income. This is Google AdSense Smart place, it has all the click Data to you, but it is considered invalid click of the part is no revenue, so Google is the amount of money deducted rather than the amount of deduction.

Google AdSense Unit Price changes are very large because of the invalid click part of the revenue was deducted, and the number of clicks is relatively stable, so directly affect the unit price.

Baidu Alliance Buckle Point does not deduct money

Baidu Alliance in this issue on the processing and Google AdSense completely opposite, they do not click on the income, as long as the click in the report is generated by the revenue, so we will find the theme of Baidu Alliance promotion advertising unit price relatively stable.

Baidu Alliance does is to the system that they think is invalid or cheat click off, no calculation into the report. Many publishers found that the same location to put Baidu and Google AdSense clicks a lot of differences, it should be the reason.

Can you not deduct the quantity?

No one can do it, if Baidu and Google are not able to do so there is no company to do. On the one hand for a part of the advertising alliance their logic is very simple, others buckle me why not buckle? What about the buckle? What do we eat? Because advertisers are more and more savvy, the advertising alliance is difficult to make money by advertising spreads, so the deduction is the main source of income; On the other hand, it is true that not all clicks are valid, and if one does not withhold advertisers will have opinions, even as publishers, If you encounter a malicious click I think this part of the revenue or click to be deducted is also understandable.

How to buckle up to be convinced

Only the facts are the most persuasive, and what convinces the publisher is factual data. If the ad league actually lists all the data that the ad clicked on to the publisher and delivers both valid and invalid lists, the list is provided to advertisers and publishers, so it's natural to believe.

Is it hard to do this? It's not difficult. I remember there was a personal ad league called Yuequi, and although his technology was not advanced enough and too small, the idea could be exploited. If a personal webmaster can achieve the technology, Google AdSense and Baidu is difficult?

The hard part is letting these ad leagues change the traditional idea of what we eat.

CPA is not the perfect solution

Many people are desperate for the CPC as a lifeline to CPA advertising, whether based on sales, according to the registration or according to other targets, the advertising alliance can still be deducted amount. Advertisers who have Taobao and ebay registered through the Ad League will be very clear that CPA ads won't solve any problems.

The power of tripartite monitoring

One way to do this is to entrust the problem to a third party, which is still very weak, because the reality of advertising alliances has made them unpopular. By handing ads and click Statistics to a third party for management, they submit authentic reports to advertisers, ad federations, and advertisers, which can be a compromise.

The problem remains, because the advertising alliance is the right one, and they don't want it. Unless one day all the advertisers wake up overnight, ask the Ad League to pass the third party statistics, of course, this will be the third party to the technology and strength of the upgrade.