"Deep analysis" small and Medium Enterprises website Construction Road where

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The ability of the Internet economy to create value has been beyond doubt, whether it is Ma's double 136 billion, or Lei millet 2013 of the big sell, won the 14 annual China Economic Character Award, the Internet can always give some enterprises to bring vitality, to bring surprise.

So more and more industries start to test the water Internet, which also directly affects the traditional industry is entering a new era. In the past, small and medium-sized enterprises to talk business cards, to try to sell themselves. Now more than one sentence is to our official website specific understanding, is very relaxed. Or what app client, Enterprise Micro signal. The internet of this traditional industry is already the general trend. So the small and medium-sized enterprises without network test water began to worry. But what should I do as a layman?

The answer is yes, many small and medium-sized enterprises did take a detour, and even fell badly beaten. For example, I often have friends around me asking, "Why did the company do the network for six months without any effect?" Why is it hard to get a client to bid every day? Do we need to do a mobile phone site? Do we have to do micro-marketing??...... "

Encounter these problems, really very bitter smile, then for small and medium enterprises to build the road in the end is where?

(i) accurate positioning of the site type

Ma Yun once said, 21st century if not E-commerce will not be business. Now this is too absolute, but enough to emphasize the new environment of the importance of the network, if you ask me the small and medium enterprises need to have a website, our answer is still positive. There is no problem to solve, ushered in the most important question is exactly what kind of site construction? It is important to locate the site type exactly. In terms of demand, the following three types can be roughly divided.

1 Business Card type: many small and medium enterprises may not be suitable for the operation of the network, so big can not be necessary to make the site gorgeous, a variety of functions, so the cost is very large, and no practical role. Such enterprises need only business card types of Web site enough, big can not listen to some of the Web site construction services business, after all, this is to talk about the era of return on investment. And this type of site I see 2000 fast budget enough, each year just to the domain name space simple maintenance costs, if you are such a demand can not go Wade muddy water.

2 Marketing Type: If you find that your customer wants to solve some problems through a simpler network, or you find that your peers are gaining momentum in the online business. Obviously what you need is a marketing-type site, maybe 80% of your business will still be online, but you have to start to have a sense of crisis because the customer's behavior habits can be guided, if the competitor network part of the development is very good, it is likely to drive the user's behavior habits of marketing, may be 5-10 years 80% Offline business has half has been transferred to the line, if the time to go to the shot, it will be really late. And for such small and medium-sized enterprises This, a marketing-type site is indispensable, can let the company's website and customer interaction, better to develop some potential users.

3) Full-marketing: If your company has 80% of the business can be carried out in the network industry, but also to better facilitate customers, there are competitors through the network to obtain greater benefits, that for such enterprises to ask you to consider multi-directional, do boutique website, please remember a good site better than the army.

(ii) The formation of the right operation team

The construction of the website operation team, as the first productivity, the importance of this step need not be emphasized. For the team to build or to the exact location of the site type, if you are the type of business card, you can tell you can not go to the components of their own team, also do not go to find some large companies to do some websites, the reason is very simple no return than. Reliable site builders about 2000 of the cost enough, maintenance workers can be part-time on the line.

And for the marketing-oriented web site does not need large-scale to the components of their own network team, 1-2 simple maintenance personnel, have the ability to work with the program to do docking, can be simple maintenance, of course, it is best to have network experience.

The entire marketing type naturally must have the system network team's construction, whether is the procedure, the art, the design, the marketing personnel needs should be the professional type, but the time cost and the economical cost is also very big.

(iii) Selection of appropriate network marketing methods

Some enterprises in the network marketing This is quite blind, micro Bo out to do micro-blog, micro-letter out to do micro-letter, and finally found their own marketing methods used a lot of, but the effect is very difficult to see. Therefore, it is very important to choose the appropriate network marketing methods, enterprises can try a variety of network marketing methods but in the development of a certain period of time from the effect, no effect, or small effect of large can be removed, please remember the return on investment. For a simple example:

If you are buying clothes, product price Baixin block, can do some microblogging share, the implementation proves that the effect of running good is very good, but if you are selling what diesel engine of the single volume of goods 5000+ above, then you share on the microblog this is not nonsense? (This example may not be appropriate, but please, if you want to do network construction must learn to choose the appropriate marketing methods)

(iv) Clear objectives and planned implementation

When small and medium sized business people plan to develop the network, please make clear that your goals are best short-term to remember that Taobao Empire is not built in a day, if you invest in the network, think the network industry profiteering, more like a speculator, then I suggest that the network can not be involved, to know the development of the network industry is also high risk. Only clear their own goals are planned to carry out, in order to better build their own website, operating their own website.

This article by SHOW-T website Construction www.show-t.cn team member original, if need to reprint please specify.