Deep decryption: How the phonetic domain name triggers the market
Source: Internet
Author: User
KeywordsPhonetic Domain Name
The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall
After leaflets on the Chinese domain name in the past few years market observation found that the phonetic domain name really fire up, not only the signs of the fire has continued to spread the trend. However, the phonetic domain name the small flames that began to ignite since 05, how did it develop into a raging fire today? Leaflets on the following three points to share with you on the phonetic domain name some of the experience and views.
First, easy to remember, unique local culture
The observation above can be found that the Chinese web site TOP10 List of 4 sites are enabled pinyin domain name, so the leaflet ventured to think that pinyin domain name in China easier to do stronger, more easily to achieve success. Because the phonetic domain name unique Chinese native culture characteristic, to the countrymen, the Chinese character pinyin is more simple and natural, more easy to remember, conforms to its visit custom, thus the domestic enterprise to the phonetic domain name choice is more Pro Lai. Also because of this, leaflets to the advertisement to hit the Flying Fan (VANCL), Dream Bazaar (Moonbasa), such as personality domain name, but often can not spell out, have to rely on search engines to visit, can be seen such a domain name not only inconvenient to Chinese users, but also to some extent to some sites do wedding clothes.
Second, the implication domain name, the establishment brand
A good domain name can create a good brand, while in China, a good brand needs a good phonetic domain name. For example, Baidu domain name, from "the public seek him 1100 degrees." Suddenly looking back, that person is in, lights dim place. "The user through the" public search for his thousands of degrees to remember the deep meaning of Baidu, at the same time, also through the "public search for him" so that Baidu and "searching" to find a breakthrough point, so that users need to search when they can think of Baidu. For example, Taobao domain name, this brand is to tell users, Taobao can Amoy good baby, if you want to shop Taobao because such a domain name easy to let users have Lenovo, so that users can be more easily recorded in the brain, so for the establishment of network brands, pinyin domain name is easier. At the same time, leaflets wondering how jingdong will use 360buy.com this domain name, although the number plus English domain name is very good memory, but can not let people confuse this domain name with Jingdong, personally think use jingdong.com can make people more acceptable.
Third, website optimization
Baidu is not only the most popular search engine in China, but also the most Chinese search engine. As long as in Baidu search for a keyword, then in the same situation with the keyword phonetic domain name of the site, its Baidu search results ranking will be more than before. It can be seen that the phonetic domain name for Web site optimization has an advantage that can not be ignored. Then, if the site wants to Baidu this most understand the Chinese search engine to do optimization, choose phonetic domain name to the website traffic increase may have unexpected help.
Finally, in the domain name Investment circle is circulating that: "Hand-held cash hundreds of thousands of inferior to take the top-level domain name one". In the figure of 2011, the most expensive domain name TOP15 list, although there is no exact transaction price, but the price of the exchange is more than million, including pinyin domain name accounted for 9. However, with the increasing number of people who recognize the Chinese language, the potential of pinyin domain is believed to be gradually excavated and its future prospects will be very considerable. Above content by the Internet pioneer http://www.idcicp.com/Leaflet Original, reproduced please indicate the source, thank you.
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