Deep development Frequent "teaser" network payment
Source: Internet
Author: User
Recently, the deep development of the "courtesy of the Internet" to win the iphone and the "first brush to win the ipad, good ceremony hundred" two activities, strong publicity with rich gifts, plus seconds to kill the idea, the activity just launched soon, the user's enthusiastic participation. Now, with the rapid development of the Internet, internet shopping has become a social upsurge, online payment demand has also increased rapidly. In the face of such a large market, each bank is actively expanding the network payment function. Among them, Shenzhen Development Bank by virtue of outstanding customer service and unique customer experience, increase investment to accelerate the distribution network payment, is gradually occupying the commanding heights of this emerging market. For a long time, the deep development is not rely on dot scale to win, flexible network application is the center of deep Development. 2011 in the network Payment market movement frequently, the goal is to use the Network Service advantage to satisfy the user's online consumption demand. The rapid development of network payment originates from the development of Internet technology and the huge scale of internet shopping market. According to the data of the first half of this year, China's online shopping market has reached an unprecedented transaction size of 341.2 billion yuan, the growth rate of net purchases grew 83.4% year-on-year. In the context of the whole environment, network payments have been an explosive growth. According to the latest statistics show that the 2011-year first quarter online payment market size has reached 397.3 billion yuan, the chain growth of 10%, the year-on-year growth of 98.7%. It is expected that by 2013 Internet online payment transactions will reach 3.646 trillion yuan. Such a large amount of payment corresponds to a strong and modern payment system and payment method as well as payment tools. For the banking sector, it is a new opportunity to shuffle, but also to break the traditional business network is one of the outlets. China's bank card market has been developing for more than more than 20 years, each bank under the market share has been basically formed, expand the network payment market, increase the proportion of network payment income, is the bank to improve the quality of the important direction of management. But at present, the network payment market is experiencing a development, integration, elimination process, full of challenges, the fierce competition will inevitably lead to the fittest, deep development How to stand out? In order to meet the different needs of consumers, deep development from the perfect payment environment, to provide users with multi-channel all-round payment services, to their own practical actions to achieve the later habitat on the market situation, and won the market recognition. It is understood that this May, the deep development of net silver users launched the online purchase of the fast payment function, the function in ensuring that the network payment security, the premise of the network shopping process for the optimization and simplification, providing customers with convenient operation. Customers in the online shopping, as long as the input card number, password and related information can be completed payment, in improving customer shopping experience, but also strengthen the deep development of the network to pay capacity. Deep development will be quick payment function as the focus of the second half of the promotion project, how to seize the market as soon as possible? has always stressed the "User first" deep development of the idea of a win-win cooperation strategy. To this end, the deep development and major E-commerce website to carry out fastPay business, but also strengthen and third-party payment of cooperation, such as with the domestic network silver online, Alipay, foreign visa and other cooperation, seize the opportunity to create a sound network payment platform, the formation of scale effect, access to pay advantages. At the same time, deep development also work together with the major merchants, such as Dangdang, suning appliances and other aspects of strength, to expand their own network of silver payment channels. Network payment is the most important users, the vast user base is the basis for development, user loyalty is particularly important. Deep development in the detailed analysis of the user's behavior, psychology, decided to make great effort to optimize the service experience, so that users feel the intention and sincerity. Deep development credit card leader said that the user's active degree and the bank's business development is the correlation relation, the deep development will further consummate the network payment transaction platform, deepens unceasingly and the user interaction, hoped that raises a group of loyal users at the same time, strengthens the brand reputation. Seemingly simple interaction, in fact, is not simple, which shows that deep development has sounded the bugle to pay for the network.
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