Deep digging large data virtual data machine burden

"A fashion retailer in the United States integrates Twitter and Facebook users ' evaluation information on their products by adopting Informatica Master data management, data integration, and data quality technology, creating a model that impacts product purchases, identifying the most valuable customers, And by giving these users more discounts and other precision marketing methods, led to a large increase in sales. Margaret Breya, executive vice president and chief marketing officer of Informatica, told reporters, "more than 5,000 companies around the world have informatica large data solutions for managing information assets stored locally, in the cloud, or in social networks." Informatica's expertise in master data management, data integration, data quality, lifecycle management, and Hadoop based solutions is playing an increasingly important role in large data areas. ”

Data integration and data quality are key

Comprehensive IDC, Gartner and other institutions forecast, 2013 global software market size of about 300 billion U.S. dollars, of which the total amount of infrastructure software nearly 170 billion U.S. dollars, larger than the application software. In infrastructure software, the fastest growing is not the well-known virtualization or security software, but data integration (DI) and data quality (DQ) software, its annual composite growth rate has been maintained more than 10%. And DI and DQ are Informatica's strengths and Informatica's new opportunities in the big data age.

Margaret Breya that China is a large data-born country with a large population, huge numbers of internet users and a huge number of mobile subscribers ... In other IT market segments, Chinese users may develop later than Europe and the United States, but in large data, if the Chinese users can make full use of natural advantages, and the combination of innovative technology and industry applications, will be very likely to achieve the curve overtaking. Informatica high hopes for China's big data market. Wang Shenjie, general manager of Informatica China, said: "From 2005 into the Chinese market to now, these 8 years is our foundation in China development stage, we have more than 350 customers in China." In order to grasp the big data this new development opportunity, we set up the partner Business Department this year, actively expands with the industry solution and the system Integrator's cooperation, in a few months already with the domestic 10 top industry integrators signed the strategic cooperation Agreement. "More reliance on channels, deep industry segments, to finance, telecommunications, energy, medical, etc. as a breakthrough point, to expand regional coverage, enhance service support capabilities, such as Informatica into the large data market, a powerful weapon.

In China, Informatica sales of the earliest, most successful application of its DI and DQ software. Margaret Breya estimates that Chinese users will continue to grow in demand for improved DI and DQ software, with the average annual growth in demand for DI and DQ software to be up to 20% per cent in the coming years, twice times the level of global growth.

Virtual Data Machine Upgrade efficiency

With large data, Informatica's existing solutions have been able to cover more than 80% of the larger data requirements. In addition, Informatica has also been committed to large data technology innovation, the Informatica World Congress this June, the official release of the virtual Data Machine (VM) is an example. Margaret Breya said that VDM will serve as an important part of the Informatica product platform to help industry users quickly deploy and implement large data applications in any scenario, and can increase productivity by up to 5 times times.

VDM is a data engine that is similar to Java for Application infrastructure, enabling users to connect to any type of data, support physical, virtual He Yun and other applications, and efficiently process data. The user can integrate VDM into a informatica cloud solution, PowerCenter, or Hadoop cluster environment as an application. Margaret Breya said: "And now the industry's popular hardware and software integration of large data solutions, VDM is a pure software products, can be integrated into the application, can also be deployed in the platform." We can also provide users with customized solutions based on VDM. "VDM is composed of many connectors, transfer libraries and optimizer, such as connectors, transfer library technology, Informatica has been studied for more than 10 years." VDM can be deployed in any application environment, achieving real-time data processing and simplifying the effects of the processing process.