At present, many enterprises are beginning to pay attention to network marketing, regardless of what kind of marketing methods, can not be separated from the writing of articles, then how to write a good soft wen? Today I would like to share some of the basic skills of soft writing and put skills.
1, a good soft article, the title is the key to success
An article can attract readers attention, the title is very critical, especially in a page with hundreds of articles linked, if you want to let readers click to read, depending on the title of the article, in the preparation of soft text title, to be good at reading the reader's mind, to attract their attention.
2, soft stationery is organized, grasp the psychology of readers is the key
The organization of the article is to write a soft article foundation, from the beginning of the article to the end of the article and the climax of the part should be well planned. Soft wen must be easy to understand, at the same time consistent stronger. In writing the article must revolve around the reader psychology to unfold the idea, such soft Wen sends out to have the person to look, some reads, some reprint.
3, soft Wen must be targeted, can lead to potential customer concern
To know that the purpose of writing soft text is to promote the Enterprise brand and products, because each product target crowd is different, so in writing soft Wen, the target people must choose the right, we should be around the end of the product consumer to carry out, let this part of the people concerned is the key to write soft text.
4, the soft Wen should have the persuasive, lets the visitor help us to spread
A good quality of soft wen not only to allow viewers to read it, but also to find ways to allow viewers to collect or reprint, in the writing of soft when the need to plan well, how to write will be browsed by the viewer or collection, this point before writing must think clearly. such as highlighting the characteristics of the soft paper products and practicality, the value of the collection of soft paper.
5, should avoid inserting blunt product advertisement, this can arouse the reader's disgust
The final purpose of writing soft text is to add soft advertising information in our articles, its subtlety lies in a "soft" word, do not put the advertising information too explicit, no one will make readers very disgusted, not to say that can buy our products. Even if the article is reproduced by some websites, many people will directly delete your advertising information. Successful soft Wen will let the reader unknowingly in the article information to absorb, inadvertently fell into the carefully designed "soft text advertising" trap, it is the highest level of advertising is not written like advertising.
6, soft text of the launch to be clear, the least force to obtain the greatest effect
Soft writing, delivery is also the key to the success of the soft paper, in the choice of platform to choose the popular, and the target customer groups relatively concentrated platform, but also to multiple platforms at the same time to launch, put the time to pay attention to, As far as possible for different platforms to change the title of the article and content to meet people's needs.
A soft text issued to whether there will be effects, in addition to the soft text itself writing level, but also test our comprehensive ability, we need to have a certain understanding of the product, the Internet industry has a certain understanding of the target population has a certain understanding of internet habits, on the platform has a certain understanding. Because these content all directly affects the soft text promotion effect. We need to continue to learn in the project operation, and constantly try, at the same time with the peer experienced experts to communicate, so as to continuously improve their comprehensive ability.
The above article from the Blue Bee Network Promotion (http://www.bluebee.net.cn), if need to reprint please indicate the source.
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