Deep in the "firmware door" Fuji camera or subject to global business transformation

Every reporter Khongzhang from Beijing from the beginning of this year, the Fuji S1000FD camera complaints to now, consumers and Fuji confrontation is still not eased, but deadlocked.　　After two firmware upgrades, Fuji Film (China) attitude is "camera has no problem", and consumers still reflect the problem is not resolved, but more and more serious.　　The attention of the "firmware door" is only one of the problems of Fuji Digital camera business, in the context of the overall transformation of the Fuji, the business is being diverted. Two escalation difficult confrontation deadlock since January this year, a growing number of consumers through the Fuji 800 after-sales phone and 315 consumer complaints Web site reflects that their Fuji S1000FD camera after the purchase of a serious imaging problems, including the "vision of green hair gray, backlight black, cloudy automatic file Hair gray, Not working properly.　　Complaint websites show that complainants come from all over the country.　　March 10, Fuji Film (China) released the first statement said that after receiving complaints from users, through the repair camera test and analysis, found that the user's firmware upgrade the camera, this phenomenon can be improved. April 8, Fuji on the official website released the S1000FD camera firmware upgrade program, but the unexpected is that users in the upgrade firmware when the panic phenomenon. A user said, "After the upgrade, the camera sharpness drop, imaging blurred, macro shooting can not focus, but also the phenomenon of yellowing of the face."　　"In the face of the user's doubts, Fuji gave the response is that this is an internal staff error, the incomplete firmware upgrade program submitted to the Web site for download, and in the afternoon the firmware upgrade." June 18, Fuji Film (China) again hung out updated version of the firmware upgrade program, but after this upgrade, users still reflect that the problem has not been completely resolved. A user told the daily economic news reporter, "after the second firmware upgrade, the camera still exists before the problem."　　"But Fuji does not agree with the consumer's complaints," said Miss Teng, a spokesman for the Fuji China, told the Daily Economic news reporter, June 18 released the firmware upgrade program, "We tested there is no problem."　　According to the reporter understand, Fuji S1000FD in March 2008, in July or August 2008, there are consumers began to reflect the camera has problems, six months later, the problem began a large-scale outbreak. Ms. Teng told the Daily economic news, S1000FD is a global sale of a camera, according to the Fuji statistics, the current failure rate of about 0.1%, foreign users have very few complaints, China's complaints relatively concentrated.　　"It can be said that the camera firmware upgrade is really a problem, there is no hardware problem." The reporter also learned that the firmware gate incident in the Fuji Group, the impact is very large, including the headquarters of the Fuji Japan are closely watching the progress of the incident. Fuji China has collected three new cameras that still have problems after being upgraded and sent to the Fuji Japan headquarters for testing. Ms. Teng toldV. Reporter, the test results may be in two weeks after the coming out.　　Zhejiang Consumer Zhao also said that because of "no door", he has sent his camera to the National Camera Inspection Center in Hangzhou for testing to "beg for a story", but to press deadline, the National Camera Inspection Center Test results have not yet come out. Business slump share only for 4% s1000fd "firmware Door" is just Fuji digital camera business is currently encountering one of the problems. A long-time concern and engaged in digital camera work in the industry told the Daily Economic news reporter, "Fuji Channel does not do well, in the chain stores, in addition to large and medium-sized electrical appliances, Fuji in many places are not sold."　　"He explained further," in the traditional digital stores, such as Zhongguancun Computer city, dealers are bought by other brands, Fuji difficult to get in; in Beijing, the main sales of digital cameras in the market, the Fuji counters are few, and the counter location is not good. According to data from China's IT Data Research Center, the 28th week of 2009, Fuji Digital Camera in the domestic market share of only 4%, sales list 7th.　　At the beginning of July, the domestic datacenter issued "the first half of 2009, the most user-focused digital camera brand," Sony and Canon, respectively, 24.69% and 23.22%, ranked top two, Nikon and Samsung followed, and Fuji's concern only 6.18%, in the brand's third echelon. "There are many reasons for the embarrassing situation in Fuji. "The industry said," Fuji Camera products and technology over the past few years slowed down, product updates slow, there is no real new products in the past six months, and Nikon and canon at least two new launch each year, the maximum can release more than 10 new products. "Canon, Nikon, Sony has been in the price reduction, forcing Fuji had to follow down, but the top three have a lot of new products quickly replenishment, and Fuji no new products, resulting in a disadvantage."　　"Or the decline of the Fuji camera Business by Global business transformation, or the overall transformation of Fuji. In the world's top five businesses, the healthcare business has become a key business direction for Fuji. Since 2006, Foxconn's health-care business has grown rapidly and has taken many global acquisitions. According to media reports, Fuji's goal is to "catch up with GE Medical services."　　"In the Fuji's 2008 earnings report, the reporter found that in the future, Foxconn's top five major business, health care is ranked first, and digital camera business is not mentioned." "The shift from film to digital and from digital to health is likely to affect the traditional business of Fuji, especially the highly competitive digital camera business," insiders said.　"Compared to Fuji, Canon, Nikon three Japanese mainstream digital cameras in the 2008 fiscal year can be found that the financial crisis, but Canon and Nikon sales are still on the rise, while the Fuji 2008 fiscal year camera sales fell 28%, including camera imaging business for the second consecutive year of losses."　In the 2008 earnings, Fuji proposed the reform direction of the digital business is to continue to cut costs, the introduction of innovative products, including SUPERCCD, the introduction of Low-cost products to expand the market, increase mobile phone cameras and other business, reduce the production of digital cameras, distribution costs. But some insiders told the Daily Economic news reporter, 4 years ago Fuji SUPERCCD Fuji to the apex, but after a period of time, perhaps in order to deal with price competition, Fuji's camera no longer use SUPERCCD, leading to market decline.　　In the second half of 2008, Fuji began to apply SUPERCCD on the new camera, but the camera's performance did not meet the desired target. The above people told reporters, it is noteworthy that in the post-SLR era, Fuji unexpectedly did not have a single SLR machine. "Originally Fuji has SLR camera, and relatively successful, but later by the impact of Nikon and Canon, the advantage is no longer." The person told the reporter, "Camera manufacturers do not do SLR camera is tantamount to the loss of competition in the future market, because the direction of the future is the SLR." ”