Deep overseas travel to obtain capital favor online tourism enterprises entrepreneurial upsurge surging

With the increasing number of outbound tourists in China, more and more online tourism enterprises revolve around outbound tour business, deep into various market segments, many of them have gained capital favor in the past two years, and the future or become the most popular acquisition object of the industry giants.

Outbound venture companies to focus on emerging

Today, there are many online tourism companies around the overseas tour business, unlike the industry giants such as Ctrip, they are focused on more service-oriented market segments. For example, the recent sharp, obtained by Tencent to take 20 million dollars for the financing of the B round of my travel network, entrepreneurial early only deep into the United States a single destination, and in tandem with the car rental, transfer machine, feature activities, scenic tickets and other tourism products. After the B-round financing, I am interested in the travel network to replicate this model in Australia.

While the hundred-Way Travel network operates the first link of outbound tourism visa services for many years, and at the beginning of this year, Alibaba received nearly 20 million U.S. dollars B-round financing.

Another business Enterprise Meatball Earth to book Overseas Chinese Guide As the entry point, for the outbound population to provide customized tourism products. Its founder Song Haibo introduced, the company will be in the future through large data integration, with overseas related enterprises cross-border cooperation, service China outbound tourists.

Only in March this year began a small scale to promote the micro-donkey, from the search into the free market exit. It through the background system to the airlines and OTA collection of data, and then through analysis and comparison, will be cheap routes to find out, for consumers stitching into recommended routes. In addition, the overseas food, overseas strategy, such as overseas shopping market segments are also early sensitive entrepreneurial companies occupy a place.

12 investments in overseas travel projects

As a matter of fact, venture capital companies are also favored by VC firms, which have sprung up in the past two years. Statistics show that from 2006 to 3721.html ">2014 year September 30, the Overseas tour project received a total of 14 financing, of which 12 of the financing is from May 2012 to September 30, 2014 in the two-year period completed." There are millions of yuan in the angel investment, but also tens of millions of dollars at the level of a, B round of financing.

And these 12 financing targets are the enterprise that swims overseas as the core business of the company, but the pioneering company that does not travel abroad as the core business, but involves the overseas traveling business, has the same quantity.

In the industry, it seems that the domestic 20% per cent of the annual outbound travel increase, making the concept of outbound tourism in the eyes of the venture investment enterprises are extremely popular. China Tourism Research Institute data show that 2010 China outbound travel 57.39 million people, an increase of 20.4%, 2011 China outbound travel 70.25 million times, year-on-year growth of 22.4%; 2012 China outbound travel 83.18 million, up 18.4% 2013 China outbound travel 98.19 million, an increase of 18%.

Risks and benefits coexist

Yang Yanfeng, associate researcher of China Tourism Research Institute, said that the venture is very risky, and only 30% of the venture capital companies invested by VC companies in China can finally survive. For example, the "reverse booking mode" known as the Millennium Travel Network and positioning high-end free line of the five-star Exchange two outbound venture companies, all in the end of this year halfway.

In Yang Yanfeng view, the current electronic business to open up outbound tourism market is a flowering stage, but the company should pay attention to meet market demand, attract investment should be within their means, burn money moderately, avoid sudden death.

There are also entrepreneurs pointed out that Ctrip, where to go to the network and other industry giants now it is difficult to distinguish the focus on market segments, this gives entrepreneurial enterprises to set aside time and space. In the next few years, with the increasingly fierce market competition, large-scale online tourism enterprises in order to save the development time, will become the largest market buyers. For entrepreneurial enterprises and venture capitalists, starting a business listing or being a strategic acquisition is actually a success.