Deep reason analysis of high jump rate of local talent website

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The type of talent site generally has a good user stickiness, however, some talent site due to the operation of the process deviated from the right direction, resulting in the actual operation of the process is still prone to deviate from the right direction of operation, resulting in a lot of talent site although traffic is still good, but registered relatively few users, Cannot form the scale effect, thus causes the local talented person's profit level to be relatively low the question, then causes the local talented person website jump rate High The reason is what? The following is a thorough analysis from four aspects.

First, the quality of corporate membership is not high, local talent to attract the increase in the number of job-seekers, the most critical is the local talent site can provide these job seekers with a wealth of jobs. However, many local sex talent sites in the operation of the process of ignoring the recruitment function, often in the site to the local enterprises to advertise, some jobs are not effective, or overdue recruitment jobs abound, also do not make timely updates, so naturally reduce the success rate of job hunting, and a local talent website can attract enterprises and job seekers The key factor is the success rate of job search or recruitment success rate. If the local talent site does not pay attention to the selection of corporate members, strengthen audit efforts, it is very easy to create a trade-off, not conducive to local talent site sticky construction.

Second, the Web site function design is not user-friendly, many local talent site in the top half of the home page is basically a number of corporate advertising pages, the content of their job search is relatively small, and the placement of the position is often not updated for many years, the entire page to be dazzled, coupled with a lot of features For example, the search function of some lack of fuzzy query function, resulting in job search difficulties. There is to want to use the site need to do cumbersome registration, when a new user to the successful use of the site will take one hours or longer to learn, and then need to fill in a large amount of information, which will lead to the impatience of job seekers, and eventually trigger the user to choose to leave.

Third, the website content timeliness and the accuracy rate is poor, this is a lot of users are very depressed place, when a new user found the site last job information is very professional to their own, so spend a lot of time to register applications, in fact, these users often have become the talent site loyal users potential, But in the end, these users found that the content of these jobs found that these job search information is either outdated information, or is a number of corporate members of the false recruitment information, which will make the user's psychology has a great gap, finally only can choose to leave.

Iv. no good interaction can be made, local talent site should also focus on the interaction with job seekers, because the biggest demand for job seekers is to find the right job, here as a local talent site webmaster can not simply on the site to provide the corresponding recruitment information, but to help job seekers to build confidence, Improve their job search skills and abilities, which requires good interaction with them, or lead to good interaction between job seekers, not only to get job seekers to find the right job, but also to improve their communication skills, which are done in place, not appealing or difficult.

In a word, local talent website operation is not simple to find a few enterprises, release a few recruitment information, or reprint some job search information can do well, but to improve the user experience, reduce the rate of site jump to be very careful, think users want, urgent user needs, Can let local talent website obtain higher profitability. This article has Guangzhou Talent Network www.gzrencai.com starting A5, reprint please keep the source of the link, thank you for your cooperation!