Deep research on food and beverage industry

Report Name: Food and beverage industry in-depth research content: Economic growth in the middle and high-end wine consumption in 06, the stimulus was more significant, in the macroeconomic next 5 years can still maintain 7-9% growth expectations, we have reason to believe that the phenomenon we observed in 06 is only the beginning of the trend.　　But in the 07, when valuations were generally more than 30 times times PE, we needed to look for companies with "certainty" and "high growth" characteristics. Liquor is like resource industry, the famous liquor has innate brand barrier, the key point of competition is to embody the market management ability of enterprise executive power.　　From the definition and growth potential of the most optimistic is still Guizhou Maotai and Luzhou old cellar, Wuliangye wine Although the market management to be improved, but the strong brand strength still makes the company is a better defensive varieties. Wine consumption is still in the lead period, the brand barrier is more difficult to form, the key point of competition lies in the development and management of channels.　　Changyu Channel Investment has entered the harvest period, the recent product strategy and brand building is to show the superior ability of management, the company in the golden Age of growth, the growth of certainty and not inferior to the brand name of the famous liquor.　　The lack of brand loyalty of beer leads to the competition of the industry as regional competition, and the market share depends on the capital strength of the enterprise's purchasing channel, and only the Qingdao beer with basic asset integration and brand integration is shown to show a significant improvement in profitability. Fresh and meat products industry with the best format, double sinks to develop a healthy expansion model, high temperature quality of the channel scale advantage, as well as in the field of Low-temperature product innovation ability to make the company has a strong long-term competitiveness, the adoption of the group restructuring will make the company grow more optimistic. Download