Deep survey of Chinese Love and marriage website: Who is happy with love and marriage website?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After 10 years of development, the Internet has become a necessary tool for nearly 300 million Chinese netizens, Chinese friends and marriage, has already begun to enjoy the convenience of the network. At this stage, Chinese netizens are happier, they have a wider range of friends, and they get more willing marriages.

1, China dating site users have been over 100 million

According to the "2007-2008 China Network dating Industry Development Report" released by Eric Consulting, with the development of China's Internet, China's online dating users will also grow rapidly, and in 2006 China's internet dating users are 61 million people, accounting for 44.5% of the Internet users. China's online dating users are over 100 million in 2008, up from 110 million, she predicts.

2, 2010 users have reached 185 million people

The consultation also predicts that by 2010 China's network dating development will tend to stability, the development of online dating tends to mature, by then, China's online dating users will reach 185 million people. This means that in 2008 China had 100 million internet users searching for friends and marriages through the web. Compared with the era without network, netizens are undoubtedly happy. For netizens, the birth of dating sites expands their circle of friends and gives them more opportunities. But for the Chinese marriage website, it has not yet ushered in the spring. The biggest problem for websites and investors is how to make money and how to keep it profitable? There is no standard answer.

At present, although there are four to five companies in the user scale leading position, but at present there is no claim to large-scale, continuous profit. Why, Eric Consulting analyst Xu Bin to Tencent Technology, the reasons for the following points.

1, the user market needs to be further cultivated

Online dating in China only a few years, can accept this way is only a minority, and more users to take the line to find information, the line of further exchange of ways, not conducive to the expansion of paid business.

2, China's internet users pay habits need to be developed

Online marriage industry is still in a stage to seize the user and market, Chinese netizens are accustomed to using free network services, although for individual charges is the general trend, but still need long-term cultivation and transformation.

3. The charging mode needs to be innovated

"Online dating + online dating activities" mode began to lose investors welcome, love and marriage website revenue future mainly in individual pay, but need to add more services to meet the needs of different types of users, value-added services to pay the way may be more easily acceptable to users.

4, advertising needs more targeted

The users who can accept the network marriage are mainly concentrated in the first-line city, and have higher acceptability to the network. In advertising, we should focus on the pursuit of influence, improve the target segmentation group for accurate delivery, in order to improve the advertising cost effectiveness ratio.

The financial crisis in the United States has spread around the world, inevitably affecting China's Internet entrepreneurial environment. In this cash-for-king era, matchmaking sites to expand the chassis to occupy the market by refinancing, has been quite unrealistic, more importantly, they have to find treatment for their own.

The economic winter is at present, this is undeniable reality. As for this situation, the CEO of the marriage website still expressed full confidence in the media interview. However, compared to the 2006 and 2007 financing Wars, CEOs are now more focused on profitability and spending.

Treasure NET CEO Lisong said, throughout China's online marriage industry, treasure net is the most promising development into China's Match.com or eharmony.com.

Century Jia Yuan CEO Gong said the Chinese Internet users did not complete maturity to pay for online services, the next two years, some sites will face greater difficulties.

Lily Net CEO Fanjiang said the "most important thing is to stop burning money" for dating sites. If you don't manage your cash flow well, you will face a serious crisis.

Love Apartment CEO Zhang Jiaming said that the old dating site online dating + Offline Party mode is difficult to expand, this winter if not find an effective profit model and survive will be difficult to see.

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