Deep thinking on the choice of website location

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Positioning is a glossary of marketing studies, first presented by Aire Riss (Al Rise) and Jack Traut (Jack Trout) in 1972. From the point of view of communication, they think that positioning is to determine the right place for the product in the mind of the potential customer. Later marketing scholars argue that positioning is not only the product of the dissemination of the behavior after the production, more importantly, the product must be changed, that is, according to the characteristics of the product and the characteristics of the benefits, specific use of the situation, special user groups, more than the competitor's products and other aspects of the content to set.

Like enterprises, products, site positioning is to determine the characteristics of the site, the specific use of the occasion and its special use of the group and its characteristics bring benefits, that is, the site's special location on the network, its core concept, target user groups, the core role. Website Positioning marketing is the essence of users, markets, products, prices and advertising requirements of the new subdivision and positioning, preset site in the user's image status.

Site positioning, at this time is indeed a bit of a cliché. But I think that site positioning is a very important issue whenever and wherever it is. It is important to refer to its particularity. Special status. If you want to build a website first to determine is the location of this site. Site positioning is the cornerstone of Web site building, without this foundation to do the cornerstone, the construction of the upper level can not be achieved.

No matter in which industry, positioning is a very important issue, but also a long-standing problem in all walks of life. Even some well-known enterprises in the early days of enterprise construction have a difficult position. Some companies are still adjusting positioning.

We do not say that compared with these well-known enterprises. I think you webmaster for this site positioning problem should be deeply experienced. It is difficult to understand the truth without experience. What kind of site do you want to build, to meet the needs of users, whether it has value, whether there is enough to attract people's attention, whether there is enough to keep the site to survive the oxygen. This is what we need to consider before we build the station. And we have to continue in this direction to build the site's survival value and goals.

In the beginning of building a website, we should have a very clear concept in mind. That is, what is your website for?

The main value of the site is reflected in the use value of the site. What is the use of your station in the end? What kind of convenience can bring to the user, or whether the user in your station can obtain spiritual entertainment and relaxation, etc. These are the test of every webmaster. Choose a clear and clear positioning, choose a development prospects for the position, for each webmaster is eager to get. Program Supermarket in the beginning of the establishment of the positioning is to create a software program for the seller of what buyers to build a trading and display platform. Looking at the domestic software and program sales, the lack of a platform like this. The program supermarket network captures China's huge software market lack of a centralized display platform emerged. Committed to providing sellers with the best trading platform for buyers to provide safe and convenient trading services. A few years down, the program supermarket network along this positioning this development idea persisted. Now, the program supermarket network is ready to upgrade the big development, then presented to everyone will be a new feeling.

Website localization also faces one problem is the website user group problem. Even if the direction you originally designed is perfect, but if no one to appreciate your perfect, you have to face the narcissistic. The result is a premature death of the site. A Web site is to meet the needs of a particular group, only to seize the needs of these netizens, the site can obtain the survival and development of space. In terms of the relationship between demand and positioning, my idea is that the two are complementary. We say that the site's positioning is the cornerstone, and to build on this cornerstone of what kind of building, it is necessary to consider the needs of customers, if there is no need to rely on their own subjective assumptions to structure, such a site to the network under the environment to survive like a moth, suicidal.