Deep Throat: Business-to-consumer luxury 85% is a fake

Absrtact: "Editor's note" gathers the United States, the Beijing East sale false detonation profession hot spot. Obviously, the platform model for fakes, parallel imports of the control ability is constantly weakened with the legend of scale, the opposite is magnified, is the consumer's trust in the electricity business again to the freezing point. However, a country

"Editor's note" gathers the United States, the Beijing East sells false to detonate the profession hot spot. Obviously, the platform model for fakes, parallel imports of the control ability is with the "Legend of scale" weakening, on the contrary is magnified, the consumer's trust in the electricity business again to the freezing point.

However, an international first-line big electric trader hand to billion power network exposed the industry insider even more appalling: not only cosmetics electric dealer fakes rampant, reputation sweeping, the current Electronic business platform on sale of luxury goods, international top 85% are fakes!

The following is the billion power network and the industry Deep Throat Dialogue:

Billion power network: poly-Beauty products before the listing although in the source control is also a question, but there is no substantial evidence to prove. This time, the exposure to the sale of fake, seems to be the feeling of the truth. Even more surprising is that the company has always advertised authentic licensed Beijing East also implicated, this not only let these two listed electric companies are injured, but also to the electric business sector encounter a crisis of confidence.

Deep Throat: Trust is the biggest cost. This is why international big-name has so far been unwilling to the power of the platform to authorize the important reason.

Billion power network: The problem of fakes is not from the electricity business began, the line of the itinerant seems more serious. But the crackdown in the domestic market has become consumer behavior, reporting, complaints, to the poor assessment, and even litigation. International big-name seems to be passive and powerless on the issue of fakes.

Deep Throat: Who says no action, just no effect. You know, the cost of doing it is very high. Beyond the imagination of the outside world. In the past few years, international big-name sales have been growing rapidly, and the Chinese professional managers are not concerned.

Billion power network: Counterfeiting is a giant bitter force, unless and professional manager of the KPI Hook, anti-counterfeiting equivalent to sales growth, will see the effect.

Deep Throat: Yes.

But you know, the meaning of the fake is the same as the Jinjiang Hospital group, quack to search engine meaning the same. A former platform trader once said that the greatest pleasure is to sell real fakes together and find a balance between adjustment and income.

Adding a brand on the platform to sell more, can attract the official entry of brands--because the data has been explained, there are a lot of users need to wait for you here. This time, the platform business also began to collect nets, clean up fakes, introduce brand true God.

To know Burberry into the cat international conditions, is to cat and Taobao for all sales channels to clean up, to remove fakes.

Another example, the Jingdong oil in fact sales are parallel imports, the brand is identified as a fake, the purpose is to clean up the channel.

Billion power network: If the listed electric business platform is so open one eye to treat the supplier, which will allow the consumer market and the two-tier market to generate a crisis of trust in the electricity business.

Deep Throat: Poly Beauty Excellent product of an investor once said, sell leave never know, as long as the official regardless of the people do not investigate, as usual, if there is movement on the selling. Before that, investors had already made a profit.

Billion power network: Those who have to get a big license to the platform also does not water goods or fake?

Deep Throat: They are purchased directly in European countries, such as the Italian channel. However, there is no adulteration of the channel to identify, no hundred guaranteed.

Those high-end brands, the domestic electric business platform is not directly to the brand companies to buy, the brand will not sell to the platform, because it will impact on their Chinese market branch or the interests of the general generation.

However, it is not easy to regulate the source of the goods sold to the European local channel. This does not rule out the most frightening of a situation, the local channel to buy high imitation of China, shipped back to Italy, and then mixed into the inside to buy back to China.

Billion power network: scary. The platform is simply powerless to regulate. What are the so-called fake compensation clauses and agreements? In case the user is serious, how to deal with?

Deep Throat: The user wants to produce the brand company appraisal report, the general consumer is very difficult to get. Even if the consumer is very bull, come up with a report, but most of the platform processing is return.

Billion power network: You can go to the counter AH.

Deep Throat: Yes, the general counter will tell the customer that it is a fake. But the counter inspection has two problems, the first is to identify the authenticity of the ability to be verified, and the second is the counter does not have the legal effect.

Billion power network: The high cost of counterfeiting, rights protection costs are high, which led to fake rampant.

Deep Throat: Luxury goods in the electric Business channel, visual inspection of more than 85% are fakes.

Billion power network: no?

Deep Throat: jd50%,yt40%,jm100%,vip70%,xiu70% ...

Billion power network: Well, that's appalling. What about TM?

Deep Throat: The largest number of TM runs are YT and Fifth Avenue, except for the official flagship stores, which are basically fakes.

Billion power network: Electricity dealers will not so no bottom line. Will there be some parallel imports?

Deep Throat: Fake!

Billion power network: To this extent, brand operators also sit idly?

Deep Throat: Brand is usually ambiguous attitude. This is market thinking, not moral thinking. And the brand in a certain market size, the market itself maturity has a great relationship.

The problem of fakes should be differentiated into three phases:

1, big names just enter the Chinese market, often have a brand height, but did not establish a wide range of market visibility. If someone fakes, it is tantamount to brand-name business to do the work of Universal brand. At this time the brand is not necessary to fight against counterfeiting, to adopt water fish strategy.

The most typical is Microsoft. Although the early days also shouted crackdown, but to some extent, tolerance of piracy. Such market share enough GAO take drastic countermeasures.

2, the second stage, the real goods market to maintain the balance stage. Big-brand own channels can be paved to a certain extent, while tolerating a certain degree of parallel imports and fakes.

3, third, the stage of counterfeiting, at this time the market has been completely won, do not need fake imports for my publicity, and began to collect nets.

I have been in Paris before L ' Oreal Insider to focus on purchasing, and to testify the matter. The supplier in the North is very well-known, almost all the big electric platform is his supply, bloody fact, knowingly, was caught in the current. The industry was scared to death when it happened.