Deep Throat: The PR company aims at the operation through marketing and selling goods

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September 2 News, a few days ago, a home appliances on behalf of senior operators to billion power network revealed that the domestic large-scale public relations companies and advertising companies are in the direction of the operation of the electric industry, hope that through mergers and acquisitions and other means of strategic cooperation.

The source said that the public relations and advertising companies to target the operation of the industry, because with the development of the electric business, the entire sales environment has changed, more and more ads involving online sales.

"These companies, regardless of platform advertising or outdoor advertising, will mark the sky cat two-dimensional code, the cat flagship store into the Internet channels and indicators, they serve the brand will require the formation of conversion rate." "Deep Throat revealed that now almost no matter where the ads are, PR companies must report the conversion rate to the service brands, but now this data and online sales and operations are completely disconnected."

"For example, the listed company Province Guang shares deputy Guangzhou auto Toyota advertising, but now Guangzhou Auto sales through the platform to sell cars, Guangzhou Auto will find a substitute for operating companies." But on behalf of operating companies and advertising companies will be a mutual wrangling, do not want to be responsible for online sales. "The person explained that now the large public relations companies or advertising companies after the acquisition of operation, the two forces in a channel, more convenient for co-ordination, but also for the brand to provide more systematic services."

At the same time, on behalf of the operation of the industry is also changing, a certain size of the operating companies are expected through capital mergers and other ways to create a complex, across a number of industries online sales and operations to achieve the purpose of listing.

Industry Deep Throat pointed out that once a large integrated generation of operating companies successfully listed, Samsung, Sony and other foreign brands in the Chinese market when it is difficult not to pay. On behalf of the operation of the company can help the brand to achieve advertising, as well as the realization of sales of a full range of services, and can butt each of the electric business platform.

"So large public relations companies and advertising agencies and operators can be achieved through cooperation." In fact, many companies are already in frequent contact. According to the source, as early as this March, the province of Canton AG and the new seven days on behalf of operating enterprises to contact, hoping to achieve cooperation.