Deep understanding of Network marketing and website marketing

Source: Internet
Author: User

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I often see some articles on the Internet that specifically explain the ideas and techniques of network marketing, also often leave a message and participate in a lot of network marketing training, see much, listen to come over, I found that these experts are no exception in the promotion of a core, that is the construction of "marketing-oriented web site +seo SEM", these points of view at first seems very reasonable, But the network marketing research deep enough people will feel that the network marketing is equivalent to web marketing is biased.

Literally, Network marketing by "network" plus "marketing" two combinations, network is the channel and carrier, marketing is sales + market, so the network knowledge marketing tools, network marketing is the essence of marketing, said more in-depth, is through the Internet channel to carry out the work, and network channels can be widely, the portal, Blogs, forums, SNS, mail and so on, and the site as a network carrier of a form, is only a way of network marketing, so that the Web site marketing equivalent to network marketing, it is clear that there is a feeling of glimpse.

Enterprises in addition to the "website + promotion" of the site marketing approach to business, Qinfeng that there are many effective network marketing methods can be used. For example, soon after 2008, "to donate 100 million, drink to drink Wang old Ji", he through this event network spread, very good to their own enterprises and products fried, product sales suddenly break through tens of billions, Wanglaoji also realized from the only Cantonese herbal tea to no one knows the national drink. Think back, we do this thing when need not also build a website, make a promotion? The answer is NO! Even if it has its own corporate web site is only an image display. This time it is through the network news media, the network forum, the network QQ group and so on many means carries on the virus dissemination marketing, therefore his essence is utilizes the network to carry on the marketing.

Just enumerated a network marketing application case, in fact, the case of network marketing is very many, the method is also various. Shenzhen adopt Amoy-Wisdom Network Company with many years of experience in Network marketing, the first time in the industry to put forward the network marketing "three level theory." Among them, the network marketing's first level is the website marketing, namely first establishes a marketing type website, in order to establish the Enterprise brand image and the unique USP proposition and so on, simultaneously enhances the customer conversion rate, matches with the related element and the case to enhance the website the marketing strength, second again with the specialized seo/ SEM and other promotional means to promote this site, so that more people have the opportunity to see the Web site on the network, the core of the website marketing is to promote the site out, so called the website marketing.

Network Marketing is the second level of network marketing, mainly focused on public network marketing, such as meager, blog, forum, business-to-business, etc. are through these carriers to promote marketing, usually our common soft text/news is to use such a platform to publish;

Finally, the third level of network marketing is also called the highest level of Internet users marketing, through the study of the target audience's behavior habits and consumer psychology, the use of event marketing, viral marketing and other netizens spontaneously organized word-of-mouth communication methods, corporate brand and product marketing, and this marketing approach is more suitable for large enterprises in the brand marketing.

At present, the domestic network marketing company many, every day a lot of network marketing company was born, there are many customers closed. and the adoption of Amoy-wisdom pioneered the network marketing three level of the first level of web marketing low, often the former establishment of the company can assume the position of the post, unfortunately such companies often do not earn money; the second level is relatively low, and the third level of network marketing is not a general enterprise can operate, Amoy Wisdom by virtue of 15 years of experience in brand marketing, integration of domestic network marketing elite, has a service billion enterprise network marketing experience, sincerely willing to work with you network marketing people to explore the highest level of network marketing. This article original Qinfeng blog http://www.niubiseo.cn, copyright articles to reprint please leave the website. Otherwise, the law is served! Casually delete the chain to change their own copyright shame!

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