Deficiency of the child rain: Two aspects of the Web site to improve the system of external optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everyone, I am the Phantom of the Rain. Earlier wrote an article "Four aspects of the site to improve the internal optimization of the system," this article if you have read the affirmation is sure to know that inside the site is specifically about the optimization of all aspects, because only in this way to do a good job inside the site optimization system. We all know that only the internal optimization of the site is far from enough, the overall optimization of the site needs both internal and external integration, and external optimization is the most important, external optimization if also done system, the site optimization work will be very easy. Today I am here to introduce you how to do a good job of external optimization of the website system.

External optimization is the most important, on the one hand we have to shoot their own brand, on the other hand we have to build enough high-quality backlinks, so that we can make our site outside the work to achieve perfection, to be systematic. Here I will discuss how to do the external optimization system.

1, to brand their own

A lot of times, a new site is not known, this time is the most difficult when the site, at this stage the most need to do is not only content construction and outside the chain construction, but also need to focus on the development of their own brand, to start their own brand. The brand is divided into three steps: to build a brand-to cultivate the brand-brand.

A, the establishment of brand

Brand building is not only our simple choice of a brand keyword or a flagship brand products, we need to do a lot here. We must first establish the site brand words, preferably the company name or a unique product name, and then find their own special services or advantages of products, these things are launched to allow everyone to accept our brand, gradually understand our brand, so that the brand slowly rooted in the hearts of people.

B, cultivate the brand

The process of developing a brand is actually the hardest, and a lot of people fall into this stage. How to develop your own brand is the key. On the network we have to do is to send the brand word to each website, the site to stay on more pages, let others see a word will think of our site, see the URL will know what kind of a site. Obviously, this process is very difficult, but because of the difficult, many people will choose to give up, so we have to do him a good job.

C, Brand

After a period of training, it is time for us to promote the momentum. We want to promote through Baidu, classified information, the purchase of advertising and other means to let more people know our website. If you have the ability, I think can also do some activities on the website, this method high net at the beginning of the time did, and other major sites have done. By the time everything is done, our brand will naturally be launched.

2, high-quality external link construction

Outside the chain of high quality requirements in fact, I have talked about many times in the front, the main to do is the number of the chain, diversity, universality, relevance, the external chain of the Web page display rate, the external chain is the weight of the Web page, the frequency of construction outside the chain and so on. Each of these aspects is very important and needs to be done well.

A, the number of outside the chain. This is not to mention the importance of the number of chain, I believe that many people will have headaches do not come to high-quality outside the chain, but we can do a high number of outside the chain, a high number of outside the chain can also help us to enhance the weight of the site. Site SEO has such a strategy: the site outside the chain can be first to seek quality.

B, the diversity of the chain. Before talking to everyone about the chain has three kinds: anchor text outside the chain (the key word on the outside chain), can click on the outside chain (like this www.shkwx.com), there are not clickable outside the chain, that is, text links. These three kinds have to do, and one can not be less, do anchor text to the promotion of key words help. Here, I would like to add the chain can also be divided into home page links and links, which is also a very important place, although we have to do as much as possible to do the home chain, but also do not forget the link outside the chain of construction. Here again to introduce a SEO strategy: the site outside the chain to change the pattern to.

C, the breadth of the chain. This question I have talked about many times, mainly from the site outside the chain to be in more sites on the site to leave our links on this side of the talk, here to add that the broad chain is also need us in different industries, different fields to leave their own links, although this and the relevance of the chain has a certain contradiction, But it must be done well to be extensive.

D, the relevance of the chain. The relevance of the chain is very important, many times we can even rely on these dependencies outside the chain for ourselves to bring a lot of customers, the practice of relevance believe that everyone is very clear, here a simple introduction can be a good operation of a few blocks: question and answer platform, such as Baidu know, search and ask questions such as two typical questions and answers platform; Classified information station , that is, business-to-business, so there are many, such as 58, the market, jaunts, the people are very good; forum, this from needless to say, but there is a disadvantage, now many forums are not let with links.

E, outside the chain of display rate and weight level. High-weight sites, such as webmaster nets, webmaster Forum, 28 push Forum, push A, seowhy and so on, these high weights of the forum station every day visits are very high, a lot of webmaster in the inside browsing, so it created a Post's display rate is increasing, the higher the display rate the weight of this post is higher, If you leave a link in this post, the link must be of high quality. And so on, we need to find a higher weight, more traffic than the site to do outside the chain, such a chain not only high-quality will be included quickly.

F, the construction frequency of the outside chain. I'm sure we'll know when we have more experience. Chain a lot of time when we need to start at the beginning of the plan, can not suddenly soar, also can not be done, so the growth of the site is not good, so it is necessary to control the frequency of the construction of the chain outside the chain to build more reasonable.

Well, this article I wrote here, as long as we have done in these two areas, I believe that the external optimization of the system will be able to do very well. A friend who wants to talk to me can add my qq:357457170.

This article by the Xu Zi Rain, Shanghai gree air Conditioning Repair (http://www.baigle.net) network series published, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!