Dehumidifier recalls or damages 1 billion gree electrical appliances stranded overseas layout

Reporter Sun Introduction: Recently, Gree announced the recall of the United States and the Canadian market about 2.25 million of the security risks of the dehumidifier products. The recall or will let gree face a loss of 1 billion yuan.　　Looking back at Gree's overseas progress in recent years, it is more like the vision of "wishful thinking".　　The recall incident this time, gree again planted. On the evening of September 13, Gree suddenly announced that it would recall about 2.25 million Dehumidifier products from the US and Canada markets, which could cause overheating, smoking and fire hazards.　　At the same time, we will actively respond to US partners ' claims.　　Accompanied by the recall announcement, the Shenzhen stock Company issued a notice that because of gree electric appliances may have a greater impact on the stock price, there is no public disclosure of the major issues, companies since the opening of the September 13, 2013 suspension, the company will be published after the relevant bulletin board.　　Gree's fate today is a message from June 20.　　Another shareholder of Gree's US company, Soleus, sued Gree for a federal court in California and filed a hefty 150 million dollar claim, the source said.　　This is the same root interests chain of grasshoppers, soleus company why to Bite "one's own" person? Soleus Company's lawsuit word out of Reason: "Gree electrical appliances in the production of a dehumidifier in the existence of quality defects easy to catch fire problem, not only did not immediately recall processing, but asked Soleus company to conceal." "In addition, Soleus company reported this matter to the United States government, was the Revenge of Gree electric appliance."　　This also became Soleus Company and Gree Electrical appliances by sweet cooperation into the fuse of the court. Gree never threatens any partner.　　"At present, gree electrical appliances have such a simple response." In view of the current situation, the unspeakable gree can win this lawsuit.　　Aside from the lawsuit, the recall of 2.25 million dehumidifier alone is enough to make gree "pain" for a while.　　According to the information provided by the relevant information, the Gree recall products priced from 100 U.S. dollars to 400 U.S. dollars. If the average price is 150 USD, the Total Recall amount is about 330 million USD. Of these products, half of the models are older.　　According to the actual recall of 50% of the proportion of the recall amount of 1 billion yuan. According to the information revealed by Gree, Gree in the first half of the dollar deposit in the hands of 2 billion U.S. dollars. "This requires a financial cash outflow, which, according to this ratio, is not a large payment pressure and can still be maintained normally."　　"Analysts in the industry said.　　Negative about the industry also clearly remembers that there is the last important news about Gree is still negative-June audit results published by the National Audit Office, gree through a false report on energy-saving air-conditioning sales installed quantity, to get the central financial efficient energy-saving air-conditioning promotion subsidy 21.5776 million yuan. And before that, a barrage of negative news made Gree breathless. Some people in the industry joked: "Gree scandal more than products." "2011 329th, Guangzhou a gree air conditioner suddenly exploded.　　After the accident, Gree did enough "PR"-the first time to clean up the scene, the request for a case investigation.　　However, before the public security organs investigation results were released, the national media received from Gree, rather than third party investigation results: The explosion and gree unrelated, and man-made affair.　　In addition, Sichuan, Shandong, Chongqing, Henan, Hebei and other land also occurred a number of gree air conditioning explosion accident.　　Ironically, every time with these explosions sound "flute and" is not gree face the fact of the response, but the phrase "master the Core technology" advertising language.　　Gree air conditioning explosion scandal dust is undecided, there are consumers sued gree air-conditioning "energy efficiency fraud." During the 2011 National Day, a consumer in Shenzhen said he had bought a newly-manufactured energy consumption mark of "Level 4" gree air conditioner last month.　　At that time the big environment is, since June 2010 National Air Conditioning Energy efficiency new standard implementation, 3 level energy efficiency becomes the household air conditioning market access the lowest threshold. 2011, because of "1 hertz good frequency" that sentence advertisement, many consumers and gree air-conditioning came a warm hug.　　However, the industry knows that at the current level of technology, 1 Hertz is simply difficult to achieve. "Low frequency operation will cause damage to the compressor, gree this advertisement simply does not make sense."　　One industry insider told the new financial reporter.　　In the negative news repeatedly, Gree seems to remember to do the foot "public relations show", but forgot to give the public an account.　　Since the June "deception" incident, the new financial reporter has repeatedly contacted Gree, but its spokesman's phone is always connected immediately after being hung up.　　Overseas pressure in recent years, gree into small household electrical appliances field, a recruit a style are showing its diversification strategy. and gree into the enthusiasm of the sharp contrast is the market apathy.　　In the home appliance market, speaking of Gree, appears in the mind of the only air conditioning.　　The first half of this year, gree small household electrical appliances operating income of 716 million yuan, a decrease of 8.88%, gross profit margin of 15%, down 7.93%.　　Gree's ambition lies not only in "not let go" of any field of home appliances, but also in the development of overseas distribution. After the Brazilian factory was put into operation in June 2001, Gree set up overseas production bases in Pakistan and Vietnam.　　This March, gree in New York Times Square High-profile debut image film.　　However, contrary to the pace of the overseas process, this year, June 15, Gree first published its English version of the annual report. Last year, Gree's overseas revenue has reached 15.8 billion yuan, accounting for 16% of total revenue.　　Gree Electrical Appliances Chairman Mingzhu also face scenery, said, "The next 3 years Gree internationalization will make great progress." High-profile "preach" behind, is gree electrical appliances in the overseas production line is not table.　　In Europe and the United States market, Gree electrical appliances are still stuck in the OEM stage. Even more desolate is that, despite gree in the United States layout of the products cover air-conditioning, dehumidifier, heaters, electric fans and air purifierand other fields, but throughout, the brand can only use "Soleus air" and "Soleus Air powered by Gree".