Deliang: The grassroots philosophy behind the network high-priced stocks

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Deliang, chairman of the Network Sheng Technology, a successful founder of the first concept of China's network, a Chinese new rich man sitting in the market capitalisation of 2 billion, a "myth" of the Internet "mythology" by the media. What kind of it elite are these dazzling titles and aura, or do they reflect the "alternative" grassroots philosophy?

Sitting in its slightly shabby office, holding a coarse porcelain cup, Deliang calmly interpreted his network "legend". At this point, his desk is under a pair of lazy shoes, stacked with a few boxes of mail parcels.

The owner of this office has the same temperament and is unadorned. Dark clean face, with a gentle smile, thin figure not to open a body itself is not fat clothes. Ten years of entrepreneurial career has not left his face on the traces of the years, sometimes a slightly shy smile more like a neighbor boy.

However, the university graduates, who had only been working for 5 years without any background, created the first network of higher-priced stocks in China's capital markets, which are now worth more than 4.3 billion.

Worship LU

Born in Zhejiang Xiaoshan rural Deliang, childhood favorite to listen to the radio told the Peasant Entrepreneur Lu entrepreneurial story.

"Only the junior middle school culture Lu to the world to show a peasant's legendary story, has witnessed the million to the group from a small factory to develop into the domestic biggest large-scale private enterprise the whole process." "grew up listening to his story, Lu led million to adhere to self-development of the entrepreneurial legend in the heart of Deliang rooted."

Like other peasant children, the most practical idea was Laubing. "The establishment of the chemical network is also the unemployed Deliang" out of poverty "the urgent desire.

October 16, 1997, Deliang to Hangzhou Wulin Square to attend a clothing exposition. A sudden heavy rain poured the exhibitors and the spectators into a trace.

A little frustrated Deliang to the nearby chemical company to work with the old students in the rain, but accidentally found the establishment of the chemical network business opportunities.

"Decided to set up a chemical network is also 4 hours of things, basically equal to Pat head to determine." ”

When the CEOs of Beijing's web companies are not distressed to "burn" risky ventures, Deliang, however, insists on his low-cost expansion, with the first office in that shabby cottage, which cannot afford a server, and rents 10 trillion virtual hosts in the United States at $19 a month.

However, when several of the most well-known portals in the country are still reaping the 300,000 or 400,000-dollar annual profit, Deliang operating in China's chemical network in the first two years already has tens of millions of yuan of input.

If a heavy rain poured out a Chinese chemical network, then an opening of the clothing Expo finally in 10 years later today, the network Sheng Mergers and acquisitions of Chinese apparel network has been a perfect deduction.

"I am most afraid of litigation, but the two of different results of the lawsuit has been achieved in the middle of the net." Deliang regrets.

September 2001, a money-bought domain name lawsuit also as China's "WTO" after the first case of intellectual property disputes, making the sound of the chemical network of making money by a push to the front, from the reputation of the big vibration.

March 2003, China National Chemical Import and Export Corporation sued Sinochem and Shanghai Sinochem Network three companies to violate its "Sinochem" trademark to sue and win. June 2004, China Chemical Network had to change its name to Zhejiang Network Sheng Technology Co., Ltd.

The lawsuit led Deliang to eventually abandon the Hong Kong gem listing plan. But a blessing in disguise is not a blessing. So far, the Hong Kong gem market has not been very active, even if it can be listed at that time, there will be no confidence.

"I have to thank this lawsuit, it is because of this lawsuit to prevent the pace of our Hong Kong listing, but also to achieve our domestic stock market today the first share of the process." Deliang again with emotion.

"Many of the things of the year now seem to be out of luck. "Summing up so many years of entrepreneurial process, low-key Deliang feel that the most important thing is to have a peaceful mentality." "Sometimes it seems like a bad thing, as long as you have a good mentality, you can turn it into a favorable opportunity for company development." ”

Claiming to be a team of turtles

Our team is a team of turtles. Deliang, with a smile in his eyes. When the Internet elite dream of seeking the favor of the VCs, Deliang again and again shut them out; when the domestic major websites have sought overseas listing opportunities, the network Sheng technology has opted to stay in the domestic listing.

It is not easy to refuse the lure of capital. But talking about this paragraph, Deliang still feel his choice is right: "I just feel that Chinese Internet companies must adhere to some of the nationalization characteristics." Look at some of the top internet companies in China, they are actually VC professional managers, the company 70%-80% of the shares are controlled by foreign capital. In my opinion, the wholly independent business philosophy of Zhejiang Merchants still has unique commercial value. ”

"There is no VC participation, the company's management-intensive holdings, more chips, in the future, if additional, operational control of the risk of small." The number of net-sheng issue is only 25% of total equity, the net has 75% of chips, the additional space is very large. ”

Deliang's team is also adhering to the principle of "internal and external supplement", "we will consider the introduction of a small number of returnees in future industrial expansion, but it is still based on local talent." ”

With the current returnees gathered in the IT companies compared to the Deliang clinging to the local camp for many years. This is the team of turtles, in the highly mobile internet sector, has been keeping the world's amazing stability. "Since 2000, none of our mid-level managers have been lost," he said. ”

Deliang this miracle to two magic weapons, if the employee stock ownership plan is "reassurance", then the enterprise's civilian culture is "red".

"Our team has more than 70 people holding stocks, 50,000 shares and millions of shares." Our employee ownership plan will continue to focus on the newly growing backbone and new entrants to the team. ”

And for the connotation of civilian culture, Network Sheng Technology popular "a bucket of water and a bowl of rice" story.

Deliang told reporters that once he saw a female employee struggling to carry a bucket of water in the corporate corridor, he went up to help, but when he helped to move the water to the office, he found some male leaders sitting in the office and he was furious, and the staff were embarrassed to see him. "Now in the company, whether it is a leader or an employee, we must work equally." ”

The story of a meal, but also reflects the company's leadership and employee equality between the integration. "Our company used to eat fast food, all the leaders have to line up with the staff, including me, can not jump in the queue." Deliang said, "This is our civilian culture, may be related to my rural family, no matter how the future development, my true colors will not change." ”

Grassroots culture

Unlike the fashion avant-garde advertised by it elites, Deliang has no private car and the company's Audi, which was rationed to him a few years ago, is not open until now. "Out of the favorite dozen, convenient and easy." Deliang's face was bare with a simple smile.

Deliang's life is simply like a bowl of water, do not smoke, do not drink, do not play cards, in addition to watching TV, surfing the internet, drinking longjing, no other hobbies. Favorite TV series is "Long March" and "Liang Jian" and other historical plays, and repeatedly looked at many times. "I think the two most readable books are the political economy and the history of Chinese revolution, and it is my pleasure to look at the problems of life from history." ”

As a manager, but he never read management books, "Management is from the practice of groping, learning." ”

However, the refusal of Westernization Deliang English is very good, in college, often holding the Oxford English-Chinese dictionary to let students test his words, see the classmate amazing expression, Deliang will laugh out. Now the TV channel he watches most is CCTV9.

"Our enterprise will eventually internationalization, if one day can realize the acquisition of foreign enterprises, in foreign capital market Zhuluzhongyuan, that is the ultimate dream of the people." Deliang's gentle eyes twinkled with light.

Neither prominent academic qualifications, nor the support of foreign venture capital, all the model and experience are on their own to realize that the grassroots philosophy of Deliang, and the mainstream culture, elite culture. However, it is because of his grassroots, so easy to settle down, this is Deliang, a person through the Internet to shout the most traditional voice of China.