Delivery to the countryside to wait and see

Jingdong push brush ads, Ali convened a meeting of county magistrate, the rural online shopping market has never been such a dramatic. However, as the online shopping channel sinking a key part of the rural express market there are still many blind spots. Receive high cost pieces, traffic inconvenience, a small amount of business, has become a key factor restricting delivery to the countryside.

Beijing village surviving blind spot

Pick up to 60 kilometers away from home outlets since the county seat, the sender can only choose the town of Pingdingshan or express delivery outlets, which is the town of Beijing Yanqing Chiayi shop village consumers facing the status quo. As the first-tier cities in Beijing's suburbs, consumers still face the embarrassment of no courier available.

Chiayi Branch villagers told the Beijing Commercial Daily reporter that the Chiajia Dianzhen is located in the northeast of Yanqing and is the most remote mountain town in Yanqing and even the whole municipality. The town administers 19 administrative villages and the largest administrative village, Chiayi Diancun, has more than 1,600 villagers, The entire town is not a courier company can be delivered to your door, consumers can only care on behalf of the county seat on behalf of the agency, or to express outlets since mentioning, even for the purchase of household appliances, and even faces the "catch a car delivery" embarrassment.

In fact, such a blind spot in Beijing is not a minority. STO Beijing company responsible person to the Beijing Commercial Daily reporter said that at present Beijing Yanqing County, Miyun County, Fangshan District and other places there is such a blind spot, there is no express delivery company can provide services.

Thousands of villagers to the Beijing Commercial Daily told reporters that thousands of stores are rich in honey, some villagers tried to sell local products through the Internet, but because there is no express available, can only be abandoned.

High cost is the key

For such a blind spot delivery, receiving the pieces of the high cost is the key. It seems the express delivery company, the rural areas there is traffic inconvenience, traffic is small, high delivery costs and other issues.

It is understood that the total area of ​​1000 stores town of 371 square kilometers, the total population of more than 1 people. The official said the above STO said that in such areas delivery costs have reached the urban area several times, home delivery dispatch even gasoline costs are not enough.

Xu Yong, chief consultant of China Express Consulting Network, said the courier companies are mostly private-owned enterprises, and profitability is the main purpose of the enterprise. It is understood that at present, private express delivery companies use more ways to join the franchise stores are self-financing, wages, rent and vehicle costs are borne. For such a region, franchise points simply can not recover the cost, not to mention profit. Rural consumers are more sensitive to the courier price, and it is not realistic for the courier companies to increase their prices sharply for profit.

At the same time, express delivery companies also face the embarrassment of too small a business. Rhyme Express Beijing Branch official pointed out that such an express delivery area has been unprofitable, if more than express delivery companies are in this layout, there is no market. According to villagers introduced 1000 stores, the village is mostly young and old, the young people go out to work more, children and young people to accept online shopping more difficult.

Courier companies hold a wait and see attitude

In January of this year, the Central Document No. 1 proposed improving rural logistics services. Relevant departments call delivery to the countryside. It seems the industry, express delivery is the trend of the countryside, hundreds of millions of rural Netizens online shopping needs urgent need to meet. But for how the layout, express delivery companies are still on the sidelines.

It is understood that due to delivery inconvenience, the rural express delivery market is dominated by China Post, private express delivery companies rarely involved, but the rural express delivery market cake is growing, with nearly 700 million online shopping potential. Last year, Taobao had data that per capita online shopping spending even more than a second-tier cities nearly a thousand dollars. In addition, as consumers pay more attention to quality of life, e-commerce that provides farm products to consumers by direct mining and direct supply model has been favored by consumers. However, such e-commerce websites rely on convenient and fast Logistics system for consumer service.

The person in charge said the above-mentioned, the current enterprises are focusing on the campus, community and other projects. These mature communities have a greater demand for express delivery, and it is wise for enterprises to cultivate mature markets.

However, the official also pointed out that the express delivery companies always pay attention to the rural market, but are more concerned about the urgent need for express delivery in the region. It is understood that at present a number of private express delivery companies are expanding to the west.

Xu Yong pointed out that the rural market is different from the already mature first-tier and second-tier markets. For such a new market, the express delivery enterprises still need to explore a suitable mode for their development.

The person in charge of the above-mentioned STO suggested that private express delivery companies may jointly develop rural markets through associations, alliances and other means to reduce waste of resources and reduce the operating costs of express delivery enterprises.

Beijing Business Daily reporter Li Duo Wang Yun / article