Dell sells 6.5 million of dollars in sales via Twitter

According to the foreign http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, Dell said that through the micro-blogging Twitter marketing Campaign to bring the company more than 6.5 million dollars worth of PCs, Sales of accessories and software. Dell is now focusing on social networking sites and plans to boost its PC sales.

Manish Mehta, vice president of Dell's network, said that the number of users who had received the Twitter message from Dell in the past three months had increased by 23%, and that the total number of Manish Meta had reached 1.5 million. At present, more than 100 employees in Dell are responsible for sending Twitter messages through 35 different channels.

Dell began developing new users on Twitter two years ago. The 6.5 million-dollar order value includes all the sales that Dell brings directly to the user through Twitter. Although the figures are a small part of Dell's 61.1 billion dollar sales last year, Meta said that Dell sees Twitter as one of the most important channels of interaction with customers, and that the channel is growing rapidly.

At present, Dell through Twitter to the United States, Brazil, Mexico and Japan and other 12 countries to promote marketing activities. In Brazil, Twitter users have spent 800,000 of billions of dollars on their products over the past 8 months, says Meta.

Headquartered in San Francisco, it was founded in 2006 and is now the third largest social networking site in the United States. Dell also has a marketing campaign through Facebook, MySpace and YouTube.

Dell's share price fell 17 cents on Nasdaq in MONDAY to $13.29 and has rebounded 30% this year. By volume, Dell is the world's third-largest PC manufacturer, after Hewlett-Packard and Acer.

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