Dell to implement global sales layoffs or cut 9000 people

[reading] The big layoffs for salespeople suggest that Dell is moving from the PC market to the corporate market. Biography Dell will implement global sales layoffs or cut 9000 of people Tencent Technology early morning of January 10, Dell compiled the delisting, is continuing to shrink its computer business, to a more lucrative corporate market. The British media quoted people familiar with the report that Dell is planning to be global sales and marketing staff to make major layoffs, the scale of layoffs around One-third. The source said that Dell will be in Europe, the Middle East, Africa market cut 30% of sales staff, in addition, in the United States region, will reduce 20% of the sales staff. It is clear that this will be a global sales downsizing, and it is unclear how far the downsizing in the Asia-Pacific and South America is. The media commentary pointed out that the big layoffs for sales staff, indicating that Dell is in a comprehensive transition from the personal computer market to the enterprise market, and the sales team accustomed to the computer industry thinking, can not implement the reorganization, so only through layoffs to make a big change. Dell employs 111,000 people worldwide, and sales and marketing personnel are estimated to account for One-third. The-register, the UK science and technology news website, expects more than 9,000 people to lose their jobs, according to a one-fourth reduction in job losses. In a statement to the press, Dell has not confirmed redundancy plans and layoffs, but Dell says that in order to improve operational efficiency and rationalize the company's resources, Dell will continue to assess the business and, if necessary, Dell will make tough decisions to ensure that Dell's long-term success, some of which are decisions, May affect our employees. U.S. IT industry analyst Charles-king says he notes that Dell's sales team is showing signs of expansion and that Dell's traditional sales model relies on direct marketing, but at the end of the year at The Dell World Congress, he found that more and more of Dell's sales came from external retail channels rather than direct sales. Excessive reliance on retail channel partners will affect direct sales. The analyst predicts that the layoffs of the sales force could be a solution to the redundancies caused by sales expansion. It should be noted that, after the shift to the corporate market, the required sales staff will be smaller than the traditional computer market, so layoffs are expected. It is wise for Dell to step out of the computer industry gradually. 9th, Gartner, a market research firm, reported a 10% per cent plunge in global PC sales last year, the biggest decline in the computer market in history, and a sharp contraction in the share of other computer makers, with the exception of Lenovo Group.