Dell's cloud Computing program frustrated

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The move has recently been thwarted by Dell's desire to register "cloud computing" as a trademark. The company says it will only use the logo for customized hardware.

Andy Rhodes, global marketing leader at Dell's Data center solutions division, says Dell will consider applying a generic term to a trade mark because Dell has acquired Www.cloudcomputing.com's domain name, and clicking it will take the user to the Datacenter Solution page.

"The trademark application is the work we are doing when we buy cloudcomputing.com," Rhodes told reporters in Tuesday. ”

The U.S. Patent and Trademark Office initially dismissed Dell's application because it was too generic and unsuitable as a trademark. The computer industry uses the term cloud computing to describe the services that internet companies offer to businesses or individual customers. These services may include online backups, office production applications, or applications that may include software as services, from CRM to sales automation.

To help people understand how the company uses cloud computing, InformationWeek published a separate report on the subject. You can download it from the Internet, but you need to register in advance.

Rhodes says Dell is planning to use this trademark only for customized hardware for a particular customer, and will not apply the logo to the normal product line. These personalized hardware can be viewed as an adjusted product for cloud computing environments.

Rhodes said Dell had not yet decided whether to appeal to the patent office's ruling, which was released this month and that Dell could file a complaint within six months.

Dell's management met with reporters in downtown San Francisco and introduced the technology requirements of cloud computing. Jonathan Heiliger, vice president of technology operations at the online Community network Facebook, also attended the Dell press conference.

In a general discussion of cloud computing, Heiliger declined to elaborate on Facebook's environment, which currently supports more than 100 million active users. He also declined to say how many of the company's 10,000 servers are Dell's machines.

By hosting this type of activity, Dell is trying to mold itself into a revolutionary in this evolving technology field. The computer maker, known for offering low-cost low-end hardware, hopes to become a well-known architectural technology and service provider, which is focused on data center users.