Demon Diffuse camera user breakthrough 160 million break the phenomenon level application curse

In the current mobile internet entrepreneurial tide, there is a new app in a short period of time can quickly win a huge market share, and then won the favor of investors, may be in the circle is nothing new. And the domestic science and technology innovation soil, even has been accustomed to in the A2C (Americantochina) mode "doctrine" type of micro-innovation.

But obviously it's not just the whole story.

Recently, according to the domestic Third-party market research agency Speed network released by the "Flash camera annual user data" shows that over the past 11 months, the magic camera as a photo application, the user size has broken through 160 million for the first time. It is worth noting that the number of users of the magic camera has reached 90 million, which accounts for nearly 60%.

11 months 160 million users, the major application store downloads continue to be overflowing, and once hit the comics stronghold South Korea, Japan's market, into more than 140 countries and regions in the world's top of the app store, such a result enough to make any entrepreneur excited.

Without relying on any marketing means, simply by virtue of the product's own reputation, through, Instagram, micro-credit and other social networks to quickly accumulate users to reach such a scale, even for the world's creators are extremely difficult to do. The C2A the mobile internet entrepreneurial story of a Anglo.

At the beginning of the birth, a "phenomenon-class application" of the hat buckle in the head of the demon diffuse. In the eyes of the founder of the Huang Guangming camera, the outside world is not scary, the real fear is that the entrepreneur gave up the original dream.

Now, although there are still a lot of comments like the crazy disassembly, bitstrips and other applications, and the original Red Magic camera analogy, but in fact, over time, more product extension to the real show. After deep analysis contrasts with more innovative genes, expected business paths and growth prospects, a growing number of people in the industry are beginning to notice that there is an essential difference between the two.

"Today mobile phone applications are mostly phenomenon-level applications, their common fault is that the product value chain is short, services and products are only on the surface, after the user's freshness disappears, it is often difficult to escape the curse of death quickly." "There are even loyal followers of the Bitstrips model, but because of innate lack of product innovation genes, most of them fall into a" short-lived "circle.