Dena Wang Yong: playing platform with low success rate is time-consuming and expensive

News and Technology December 20-21st, by Chengdu City Http://www.aliyun.com/zixun/aggregation/38595.html "> People's government, the Mobile Games Development Alliance, China Mobile Communications Federation sponsored, People's Network ( 603000, shares bar), Tencent Network, when the music network co-organizer, by GMGC 2012 mobile games to host the conference held in Chengdu. This conference consists of the "Mobile Gaming Industry Summit Forum" and the "Global Mobile game developer Conference". During the meeting, Dena China CEO Wang Yong was invited to receive the news and technology interview.

Wang Yong says that playing platform is a time consuming, energy-consuming thing, and the success rate is very low, so even if everyone knows the platform is very valuable, but the real determination to do the platform of the company is really very small.

Video] Dena Wang Yong: It takes time and money to make a gaming platform

When it comes to the homogeneity of platform operations, Wang Yong said the phenomenon is actually very unhealthy and ultimately leads to who has the flow who can survive. But frankly speaking, the platform always find a way to get the money before the phenomenon, for users is also a very big harm.

The following is Dena China CEO Wang Yong interview record:

Dispatch: Hello everyone dispatch friends! At the 2012 Mobile Games Conference, we are very honored to invite the CEO Wang Yong King in Dena China always accept the news and technology interview, please Wang always first and every netizen to say hello!

Wang Yong: everyone dispatch friends good! I am very glad to have the opportunity to exchange with you, thank you.

Dispatch: First, could you introduce Dena this company?

Wang Yong: Dena is a game platform company running on mobile phones around the world, our headquarters in Japan, North America in San Francisco, China, Shanghai, South Korea also have branches, mainly in the local operation of our global unified platform for a game called Mobage, in China, while operating Chinese platform, Also in the local game development and game overseas agent distribution, which is our current business situation.

Dispatch: We all know that Dena is a Japanese mobile internet company, it can be said that we started from the beginning of the mobile Internet, for the industry believe you will be very understanding. From your point of view, the current global mobile Internet development and the development of China Mobile Internet.

Wang Yong: Dena Entrepreneurship in 1999, we have been in 2004 in the mobile Internet industry, has done a mobile e-commerce and mobile Advertising Alliance, 2006 began to do Mobile community, 2009 began to play the platform. So, indeed, as you say, we have some experience in the mobile industry chain.

From this point of view, we look at the big trend of mobile internet, first of all, because of the popularity of smartphones, we previously expect the internet on the mobile phone such a development is really to the point of the outbreak of time. iOS has brought us such a surprise two or three years ago, the development of Android and shipments in recent years, including because of the popularity of the Android OS, can accelerate the overall development trend many times, this is our view of the global market.

In China, too, because of the price of mobile phones, we feel that the development potential of Android is even greater, that is, the low-end of this kind of Android phones and smartphones, we say low-end refers to the lower prices of mobile phones, in the first half of next year will have a wider range of promotion. In fact, there are more than 100 million mobile phones this year, there may be 200 million or 300 million of such mobile phones next year.

The popularization of devise first gave us a very good operating environment, in this operating environment, whether it is e-commerce, whether it is advertising, entertainment content and the content of the game have a very good opportunity. I personally in the Chinese region next year more optimistic about the development of mobile games.

Dispatch: As you just talked about, we have done mobile advertising and mobile E-commerce, including the mobile game we are now, is not our company is very optimistic about the future of mobile games a prospect?

Wang Yong: Now most of our resources are in the development and operation of mobile games, so we certainly are very optimistic about the development of this piece.