Deng: Entrepreneurship is always undulating and alarming

Makoja "Life is like a box of chocolates, you never know what the next one is." "One of the 5 most successful Chinese entrepreneurs in Silicon Valley"; Although admitted to Tsinghua when the college entrance examination, Chus to go abroad, in the Silicon Valley when the heat of the Silicon Valley start-up, in the hot time to return home, investment in the hot time to make a investment; Although Deng thought that his life development was in keeping with the steps of the Times,　　But looking back on his many years of entrepreneurial experience, he still felt undulating, step by step alarming. "Good business is grinding out." "One Night in November 2011, in the entrepreneur class organised by Tsinghua University, Deng this feeling," as the first generation of American immigrants, to succeed in the United States, there is no capital, no resources, only their own diligence and talent.　　"Deng words, summed up the overseas Chinese entrepreneurial aspirations." Deng, the former CEO of Intel (Weibo), said, "I stayed with Intel and he was the first generation of immigrants like me, from a technician to a manager to a strategist." He is an example of my entrepreneurial learning. "Deng's start-up in Silicon Valley came at a time when Silicon Valley's entrepreneurial heat, like other entrepreneurs, took the first step is the hardest." On the one hand, Deng had been working for 4 years at Intel, a well-known Silicon Valley company, and, according to Intel's practice, employees who had worked for 5 years would receive millions of dollars in stock and option awards.　　Ease of life is readily available; On the other hand, if you start a business, your wife will have to face a large number of rent and babysitting costs each month. Side is smooth, side is risk. Deng admits that this is a big challenge in his life. Entrepreneurs in the bones of the nervous factors and the entrepreneurial atmosphere in Silicon Valley gave Deng the greatest courage. In the Silicon Valley "entrepreneur's paradise" people can hear every day the story of entrepreneurial success, under the "Silicon Valley culture" infection, from the living room in their own home, in 1997, Deng left Intel, and two friends together tens of thousands of dollars, created a screen Technology Co., Ltd. (netscreen Technologies Inc.　　)。 Although this is not Deng first venture, but in NetScreen initial stage, Deng or took a detour. "The original product is entirely based on their own imagination, rather than market-oriented products, can not be used." "Fortunately, Deng is choosing a rapidly growing new industry.　　The inherent speed and efficiency of ASIC safety chips make NetScreen's products quickly turn around the world and become the hallmark of a new generation of firewalls. "A man has a bit of an idea, a different kind of thinking, a different way, the courage to take risks." Deng this summary, he thinks he is a "big thing bold, small timid", that is, people like adventure. "Many opportunities allow you to think clearly, it is too late to think clearly." "The trough is also the best moment. Silicon Valley is indeed the cradle of entrepreneurship in siliconGu venture in the beginning, venture capital to give Deng great help. It was originally an angel investor, then the famous venture capital of the United States-Sequoia Capital.　　Several years of financing, let Deng melt to 88 million dollars. Everything is not smooth sailing. Capital in the development of enterprises on the road to give Deng the greatest help, at the same time, also bring the greatest risk. A U.S.-listed company bought NetScreen in February 2000 with 900 million of dollars in exchange for shares.　　But the ensuing stock market crash has left NetScreen's market capitalisation at $900 million trillion to 300 million. Remembering that time was one of the hardest times for Deng to start a business in America. What was lacking in Silicon Valley was talent. See NetScreen out of the problem, every day there are headhunters digging people call.　　For a science and technology enterprises, talent is the whole enterprise. The best way to make a mistake is to admit it. During that time, Deng played the advantage of being a counselor, looking for every employee to talk to. Let him be quite moved, through the conversation, he found that in the entrepreneurial stage, most employees have deep feelings for the enterprise. After Deng mobilization, the core staff have all been retained. At the same time, Deng with the acquisition of their listed companies in charge of a cordial.　　Persuaded the company to agree to give up the takeover. In Deng's view, the company's deepest time is also the best time for corporate culture trips and cohesion. During this time, the most stable employees will remain in the future.　　is a group of like-minded people. This experience let Deng himself also precipitation down. No longer anxious to sell the company, but concentrated on doing the market, the company to grow and develop. December 11, 2001, NetScreen a successful listing on Nasdaq, the day of the listing, the share price rose 50%. The zero-based venture was sold to a network equipment company for 4.2 billion dollars a few years later. For years, the story of the rise and fall of Silicon Valley has been a rising and falling company. Environment change let Deng sigh unceasingly. For this pioneering experience, Deng Summary, listing is just a moment of pleasure, really enjoy, is the entrepreneurial process, is like a warrior as the process of continuous fighting.　　He believes that the most proud is in the most difficult time to survive, which embodies the founder's responsibility, bosom, perseverance and ideals. Again and again from the beginning of the 2005, Deng with his wife and children in the return to China, this time he chose to Beijing Tsinghua Science and Technology Park Science and Technology building this just completed office to do venture capital. The venture has three major challenges for Deng, one is that the entrepreneurial environment has changed from the US to China, during the years of his career, China's environment has changed, and everything in sight is strange; the second is the change of identity, from a technology-born entrepreneur to a foster enterprise investor; Third, Deng back to the start-up.　　is a new beginning. Find the Secretary and driver from the newspaper's job-search section. Deng embarked on a new challenging journey. Out of the industryThe understanding, several years time, Deng invests many enterprises.　　Today, the Northern Lights have managed 6 funds. "A lot of people's business criteria is that in cooperation I must talk about the best conditions, what things are our big head, the other end of the small." The result is that you are spreading a false social value that you are not creating more of the wealth of the whole society, but that you are only maximizing your interests by harming the interests of your business partners. My point is that for business partners, you can't look at it in a hostile way, and be sure to focus on the long term and create a win. Deng believes that the founders ' values are particularly important for businesses.　　Whether it is their own enterprise personnel, or to do venture capital selection projects, Deng is very important to this point. "Early investment is about casting people. I think there is a failure of the experience can be added to the entrepreneur. As long as he can get experience from failure. "As an entrepreneur, Deng that at the beginning of his business, he must have a higher-than-financial-return ideal, and his latest ideal is to nurture world-class Chinese companies, build world-class Chinese entrepreneurs, and make world-class Chinese vcs."