Deng Wangjun Forum: To unite members with "inclusive" community culture

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"Editor's note" At the end of 2008, China Sound Forum by Google as one of the world's top ten Chinese Hot Forum, 2011, the Hua Voice forum won the global Chinese comprehensive community rating ten strong. In recent years, the impact of the China Sound Forum has grown in popularity with the media and netizens. As China's first group of integrated communities, how does Hua sound stand out? What are their unique ways of aggregating forum popularity? Can Hua sound mode be reproduced? Today, we are honored to invite Deng Wangjun, the chief editor of the China Voice Forum, to share with us the successful experience of Hua sound.

Deng Wangjun Forum: To unite members with "inclusive" community culture

"Forum features" Hua Sound Forum formerly known as the Forum is not a real "local community"

"Webmaster" magazine: Please give us a brief introduction of the basic situation of the China Sound Forum?

Deng Wangjun: Hua Sound Forum source Juchen Forum, founded in the end of 2001, was born just the horizon, the West Shrine, Silu, Sina community, such as a large number of established comprehensive forum wind. After more than more than 10 years of development, Huasheng registered users nearly 3 million, all over the world 128 countries and regions, formed a number of special columns: Hot eye commentary, illustrated History, Hua sound outdoors, mixed in Changsha, China Sound painting, interested friends can go round.

In addition, to be exact, the present forum is divided into two parts, one is the original Hua Sound forum, still positioning for the National Comprehensive Forum; One is the China acoustic Changsha Forum (mixed in Changsha), positioning for the local life of the Internet vertical community, so that the Hua Sound Forum is not the full meaning of the "local community."

"Webmaster" magazine: "Mixed in Changsha" when the start of operation?

Deng Wangjun: Before "mixed in Changsha" is a forum in China, has always been a netizen as moderator, in a relatively fragmented management state. In the second half of 09 years, began to separate it from the Hua Voice Forum, as a new local community to do, just two years already has nearly 400,000 quality users, and mainly young families.

"Operation of the Road" with "inclusive" Community culture cohesion members

"Webmaster" magazine: China Voice Forum popularity so high, what is the operating secret?

Deng Wangjun: No secret, in my personal experience, first of all, we have excellent management team, the implementation of strong; Secondly, the management concept of the forum is more humane, we use the mentality of "inclusive" to operate the community, always the manager as a service, to win the trust of netizens; In addition, the operational mechanism of the project, New media dynamic innovation mechanism, as well as the integration and utilization of the network resources.

"Webmaster" magazine: From the operational level of community operations, there are more specific practices to share with us?

Deng Wangjun: The development of China Sound Forum can not be separated from tolerance, there are three main aspects: the inclusion of content, to deal with the "heterogeneous thinking", to create the maximum relaxed speech environment, the tolerance of people, the era of distinctive personality, to inspire the potential of individual groups in the community; tolerance in the Community management model Dissolve contradictions in communication.

Take a little thing around me for example, we have the "Alcohol association", I believe that such a group of organizations rarely see it? Plainly speaking, is the line of large eating meat big bowl drink of FB organization, but such organizations can breed development in the forum, each participation in the membership is very many, this is the forum inclusive brought effect. Another example of our forum has a netizen, basically only replies, and all in English to reply, a few years down, we found his reply volume has 80,000, this quantity is difficult to imagine. There is a particularly vivid example, we have "dawned" membership level, the request to reach 12000 posts, Hua Sound has a club friends spend 3 days to achieve, and he each reply is not a drip reply. What does that mean? There are all kinds of strange people in the Forum, as the forum managers, operators, should be tolerant attitude towards their personality, it is because of them, the forum's popularity can get up.

"Operation Strategy" line under the activities of "join forces" rose Forum popularity

"Webmaster" magazine: "inclusive" mentality of the operation of the community is very important. Besides, do you have any other tips for promoting community sentiment?

Deng Wangjun: I think the most important thing in the local community is to find the right point, how to quickly gather popularity and occupy the market. Strengthen offline activities and offline activities are essential to promote the use of micro-blog and other new transmission chain tools and unconventional promotional tools.

"Webmaster" magazine: generally believe that offline activities compared to time-consuming consumption, we would like to know the offline activities of the organization to gather forum popularity in the end how much impact?

Deng Wangjun: Theoretically, offline activities more, forum popularity will be more prosperous, but now I believe that many forums have appeared a phenomenon of unequal information, that is, many activities under the line to participate in a lot of people, but the layout of the popularity of the high, still rely on topic discussion to maintain online popularity, This does not, of course, affect the need for the Forum to organize offline activities. In Changsha this piece, our online activities and offline activities are very many, such as our May planned "Rob tickets, send cool" activities, the first day enrollment reached more than 800 people, the first half, "mixed in Changsha" more than hundred people participate in activities to reach nearly 10. The forum needs such activities to maintain "heat", so keep doing it.

"Deep analysis" Hua sound mode can copy?

"Webmaster" magazine: If you just mentioned the method to do, whether you can copy the second "Hua Voice forum"?

Deng Wangjun: I may not be able to answer this question from the front, I would say that the local community is a simple and complex project. Simple embodiment in some common operating methods can be used for reference, for example, organize offline activities, use of new media such as micro-blog to do promotion, etc., but each place has its own customs and culture, each group has a specific user habits, these are unable to replicate, and can only be master of good, and then to combat the use, I think stationmaster if can grasp these characteristics accurately, certainly can make good forum.

Here I would also like to mention that it is also important to choose the right forum program, that is, technical support. "Soft environment" can be through the version and operators to guide and create, but the user experience is good, the forum itself is determined by the platform. Like the China Sound Forum (the main forum) is the first use of dynamic network procedures, the current year, there are many problems in the network, access to a large number of frequent crashes. Our programmers have inspected various forum products on the market at that time and finally decided to use discuz! , the most critical is its security performance and stability performance, because of the user's habits and other reasons, our style and template is still used to move the net, but the interior is in the discuz! on the two development. and sub-forum "mixed in Changsha" is the full use of discuz! forum procedures, because we have set up and self-developed some of the functional applications, such as "group buy" registration, and now through the discuz! Stable upgrades are implemented.

"Webmaster" magazine: September 23, discuz! Will be held in Changsha, Hunan Internet Webmaster Conference, many entrepreneurs are very optimistic about such an exchange of opportunities, here you have no good experience to share with them in advance?

Deng Wangjun: It is important to recognize the status quo and the external environment accurately, when the hand is shot, let go when you let go. CHANGSHA Webmaster Conference I have signed up to participate in, look forward to meeting with you webmaster in Changsha. (Journalist/Wei Xia)

Attached "webmaster" Magazine Introduction: "Webmaster" magazine is the Chinese Webmaster Club journal. It is produced by the Sing Company (Comsenz) for the webmaster Group of Spiritual Reading, March 2008 to the Stragglers Forum webmaster "refused to swim fish" for the cover of the successful release of the first issue, the core idea is "focus on the site, help webmaster."

So far, "webmaster" magazine has issued 30 Yu Yin, after more than three years of development, by the national Webmaster, Internet practitioners, VC and other people to accept and recognize, and become a webmaster and small and medium-sized entrepreneurs of the spirit of reading and spiritual home.